Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Job Title: Integrated Media Planner
Department: Integrated Media
Reports Directly To: Integrated Media Director
Date: 2024
Job Summary
Are you a strategic media planner who can jump right in and help Adcom across all forms of paid media, from broadcast to print to digital and social? Our new offices overlook Cleveland’s Flats and have been built to inspire teamwork, creative thinking, and pride in ensuring great experiences for our clients. Sound good so far?
The Integrated Media Planner is responsible for working across the strategy and planning, execution, optimization and reporting phases of media-client deliverables. This individual plays a role as needed in the development of multimedia, fully integrated strategies for potential and existing clients. Efforts may include setting strategic direction, suggesting tactical recommendations, creating benchmarks and KPIs for performance, monitoring campaigns for success and generating results reports. The Integrated Media Planner builds media plans, constructs presentations and constructs media buys as needed. The Media Planner is a catalyst for strategic thinking on client projects as well as a liaison between other agency departments. The ideal candidate will be especially familiar with digital tactics, demonstrating an expertise in an array of advertising strategies utilizing tech-based buying and optimization tools to positively affect our clients’ ROAS across Display, Social, Video, and Search.
Responsibilities
· Ability to work both independently and collaboratively in a fast-paced environment and prioritize and juggle multiple tasks within set deadlines
CREDENTIALS AND EXPERIENCE
This job description reflects the anticipated duties of the position; however,
responsibilities may evolve and change as business dictates.