Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
About OUTFRONT
We are one of North America's most innovative media companies. We leverage the power of creative excellence, unbeatable locations and smart audience data to change the game for advertisers.
Our purpose as a company is to help people, places and businesses grow stronger. To do this, we make meaningful connections between brands and people when they are outside of their homes through one of the largest and most diverse sets of out-of-home assets including billboards, transit and mobile displays across the U.
S. and Canada. We connect diverse audiences across over 150 markets and conduct our business considering all our stakeholders, from clients and employees, to the communities where we operate.
We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team!
What We Offer
OUTFRONT offers a comprehensive benefits program including :
Your Role
The National Sales Planner is an integral part of the everyday sales process. Alongside their National Account Executive, they are motivated by identifying advertising solutions for customers.
The National Sales Planner teams with their National Account Executive to ensure a smooth execution of sales proposals as well as creative campaigns and solutions to achieve the overall revenue goals set.
The National Sales Planner is a natural leader with a desire to win in a collaborative, team environment. Ultimately, we are looking for someone who is high-energy and focused on building relationships at all levels.
Your Responsibilities
Your Qualifications
The salary range for this role is $60,000-$62,000 per year. This role is also eligible for incentive compensation. Compensation is determined during our interview process by assessing a candidate's experience and skills relative to internal peers and market benchmarks evaluated for the scope and responsibilities of the position.
Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.
To all Recruitment Agencies : OUTFRONT Media LLC does not accept agency and unsolicited resumes. Please do not forward resumes to our OUTFRONT Media employees or any other company location .
OUTFRONT Media is not responsible for any fees related to unsolicited resumes.
OUTFRONT Media Is An Equal Opportunity Employer
All applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability.
Please refer to the OUTFRONT Media Affirmative Action policy statement.
Last updated : 2024-05-01