Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
PPC and MEDIA COORDINATOR
Overview:
The PPC and Media Coordinator is responsible for supporting our Planners and PPC specialists in the day-to-day. The ideal candidate will be proactive, detail-oriented, and adept at managing tasks to keep projects on track.
Responsibilities:
Required Skills:
Education and Experience:
Job Type: Full-time
Benefits:
Experience level:
Schedule:
Ability to Relocate:
Work Location: In person