Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Gulf Coast Media is looking for a graphic and page designer committed to helping our staff reinvent local media for Baldwin County and Alabama's beaches. The ideal candidate is a fast-moving, independent, reliable yet bold designer who enjoys creating graphics as ways to tell stories through print newspapers, magazines, social media, email and various digital projects. The designer will join our growing multimedia team that will help revolutionize local content through both print and digital products. The applicant will be eager to pitch creative ideas and collaborate with other staff to produce engaging multimedia content. The designer will also work with advertising customers and collaborate with Gulf Coast Media staff in creating optimal visual experiences for users. Experience with the Adobe Creative Suite is required.
Gulf Coast Media is located in Foley and covers Baldwin County, Alabama's fastest-growing county. In addition to more than 250,000 residents, Baldwin County also hosts 6-8 million tourists each year. Gulf Coast Media is family-owned and boasts a creative flexibility rare to local media organizations.
Gulf Coast Media produces newspapers for the county - The Baldwin Times, The Onlooker, The Courier and The Islander. We also publish a variety of magazines, including Beachin', the area's Visitor Guide, Best of Baldwin and guides to local festivals.
Gulf Coast Media offers a competitive compensation plan; life, health, dental, disability plans and 401(k) plan, and an opportunity for advancement.
Requirements & Qualifications
- College Degree required, preferably in the field of graphic design.
- Proven experience designing magazines and other publications required.
- Ability to provide exceptional customer service to clients required
- Ability to work well with others in a high-pressure, professional environment.
- A desire to take risks and willingness to adapt.
- A positive, collaborative attitude and a strong sense of humor.
- Experience with the Adobe Creative Suite, including InDesign and Photoshop, required.
- Experience with innovative forms of multimedia storytelling or video editing are a plus.
To apply for this position, please send your resume and example portfolio clips.
Job Type: Full-time
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Work Location: Hybrid remote in Foley, AL 36535
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