Media Planner jobs in Miami, FL

Digital Media Planner

Miami, FL

rbb Communications, a six-time best place to work and top 50 integrated communications firm, seeks a high-energy, digital-savvy media planner with hands-on-keyboard, in-platform and focused b2b experience, to join its growing team. Our ideal Digital Media Planner must have agency experience and a track record for delivering smart, innovative, and performance-driven Digital campaigns. Responsibilities for this position include strategic planning, campaign execution and analysis, as well as developing and maintaining strong relationships with media vendors, clients and agency partners.

Media Planning & Execution:

• Execute, manage and optimize online media campaigns that meet or surpass performance goals

• Optimize and enhance campaign performance

• Update and manage hundreds of ads in platform

• Ad copywriting

• Experience with lead gen campaign on LinkedIn

• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all the following: Google Search & Display and Social (Facebook/Instagram/Tiktok/LinkedIn) Media Ads.

• Assist in developing tailored digital plans/strategy for clients/to client’s key performance indicators (KPIs) for campaign success.

• Support implementation and execution of cross-channel media search and strategies.

• Demonstrate a strong understanding of the client’s business and how to add value by identifying opportunities for growth, optimizing strategies, and delivering innovative solutions that drive success.

• Collaborate effectively with creative and PR teams across diverse agency resources to deliver integrated solutions for multi-faceted client projects

• Stay in the know with latest industry best practices and trends.

• Assist with client media billing and invoice reconciliations

Required Qualifications:

• 2 years of hands-on-keyboard, in-platform experience, and currently active in-platform (including at least 1 year of agency experience)

• 2 years of experience with Google Ads, Facebook and Instagram.

• Experience with B2B and LinkedIn are a plus

• Knowledge/understanding of Google Analytics 4 is a super plus!

• Proficiency in Microsoft Office Suite (including advanced Excel skills)

• Effective communicator with persuasive verbal and writing skills

• Passionate about contributing to an organization focused on continuously improving its offerings.

• You are naturally curious and have a continuous learning mindset.

• You have a high level of attention to detail and organization.

• You are self-motivated and productive both independently and in a collaborative team setting.

• Fun to work with, embrace diversity and can be flexible.

rbb offers a total rewards package that lets you define the right work-life blend. We offer competitive pay and benefits, as well as flexible PTO, community volunteer payday and donation match, and an annual health & wellness stipend. rbb is known for its award-winning flexible work policy and employee-driven culture that supports every employee’s unique goals and growth. At rbb Communications you will be part of a dynamic, collaborative, and enthusiastic group of strategic thinkers. If you thrive in a fast paced, challenging and rewarding environment, you will fit right in.