Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Company Description
Morgan & Co. is a New Orleans based media agency that helps brands understand their ideal customers, acquire more, and reduce the cost of acquisition. We use Strategy, Audience Analysis, Media Planning, and Campaign Analytics to increase the return on a brand’s marketing investment. Our expertise lies in designing and managing strategies across digital, traditional, and experiential channels, all driven by data and insight that reveal opportunities for a brand to solve consumer needs. We specialize in the tourism, healthcare, food & beverage, consumer, and legal categories.
Role Description
This is a full-time role for an Advertising Media Planner. The Advertising Media Planner will be responsible for day-to-day tasks related to media strategy, planning, negotiation, and management and reporting of campaigns. The role will manage several client campaigns, across different industries, with budgets in the mid-six to seven figures. The role will require the possession and delivery of media planning expertise that gives clients comfort and confidence, providing ideas and recommendations that address their needs, support their objectives, and grow their business in a measured way. As a master of media strategy and planning, there is a need for deep understanding of the role media channels play, as well as functional knowledge of planning ads across online, offline and non-traditional platforms. The outcome is the creation of an effective media plan that exceeds client goals, while empowering the media buying team to produce their greatest work.
Responsibilities:
* Research and insight development for client industry/brand/product
* Conduct team and client facing meetings
* Vet and negotiate with media vendors, offline and online
* Create Flowcharts around campaign initiatives that support client goals and KPIs
* Create spec sheets for internal and external purposes
* Set up media campaigns, including generating Insertion Orders, trafficking artwork
* Launch and managing paid media campaigns, ensuring they deliver predicted results and adhere to budget parameters
* Optimize campaigns to increase performance and steer outcome
* Create and deliver routine campaign performance reports to clients
* Conduct associated accounting related functions, including review/approving media vendor invoices
Qualifications
* Experience in media planning and media strategy
* Analytical skills and proficiency in data analysis
* Strong communication skills, both written and verbal
* Knowledge of new media trends and platforms
* Attention to detail and ability to handle multiple projects simultaneously
* Ability to work independently and in a team
* Experience in the tourism, healthcare, food & beverage, consumer, or legal industries is a plus
* Bachelor's degree in Marketing, Advertising, Communications, or a related field
Job Type: Full-time
Pay: From $55,000.00 per year
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Work Location: Hybrid remote in New Orleans, LA 70119