Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Job Summary: We are seeking a highly skilled and experienced Media Manager to join our team. As a Media Manager, you will be responsible for developing and implementing media strategies to drive brand awareness and engagement. You will oversee various digital marketing channels, including social media, performance marketing, affiliate marketing, and advertising. The ideal candidate will have a strong background in media planning and buying, as well as expertise in SEO, conversion optimization, and budgeting. Responsibilities: - Develop and execute media strategies to achieve marketing objectives - Manage and optimize digital advertising campaigns across multiple platforms - Monitor and analyze campaign performance using analytics tools - Conduct market research to identify target audience and industry trends - Collaborate with internal teams to create compelling content for various media channels - Stay up-to-date with industry developments and emerging media trends - Manage relationships with media vendors and negotiate contracts - Track and report on media spend and ROI - Implement SEO best practices to improve organic search rankings - Oversee social media management and engagement strategies Requirements: - Bachelor's degree in Marketing, Advertising, or a related field - Proven experience as a Media Manager or similar role - In-depth knowledge of digital marketing channels and tools - Strong analytical skills with the ability to interpret data and make data-driven decisions - Proficient in using DoubleClick, Google Tag Manager, and other relevant tools - Familiarity with performance marketing metrics and conversion optimization techniques - Excellent communication and interpersonal skills - Ability to work in a fast-paced environment and meet tight deadlines - Strong budgeting skills to effectively allocate resources We offer competitive compensation packages based on experience. Note: All positions must be paid, including internship positions.
Job Type: Full-time
Pay: $50,637.00 - $50,818.00 per year
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Work Location: In person
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