Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Sr. Media Sales Account Executive - Earn up to $300K or more with a $75,000 guaranteed base salary!
Terraboost manages a mega network of more than 100,000 wellness billboards (which dispense sanitizing wipes and sanitizer) located within premium retailers such as CVS, Walgreens, Kroger, Albertsons, Ahold, LA Fitness, shopping malls, airports and more.
The networks provide tremendous scale, hyper-targeted locations, engaged impressions, and low CPMs, and provide the account executive the opportunity to truly sell with data, to tell compelling stories through email, phone and in-person meetings.
Currently we seek highly competitive & ambitious media sales account executives who have a desire to tell compelling stories using data and reason to brands through email and phone.
We sell to top advertisers across all categories including entertainment, insurance, technology, public health, travel, education, pharma, CPG and more.
So, what will your average day look like?
1. Get potential advertisers attention through cleverly written e-mail, phone calls, meetings (in-person and virtual), strategic travel, and more.
2. Once youve captured their attention, stimulate their imagination! Set value-added, consultative sales meetings where you can gather information and at the same time demonstrate the aptitude to make recommendations that could help the clients achieve their goals.
3. Be an amazing listener so you can understand needs and have the wherewithal to quickly make suggestions and qualify along the way, so you can deliver the most meaningful proposal possible while being the clients advocate. When meetings arent possible, connect through email and get clients interested in exploring ideas and reviewing opportunities in that manner. Bring up the most relevant of our selling proposition for the client youre engaging with.
4. Work with data analysts to generate proposals that exceed client expectations as a trusted advisor. Be capable of analyzing data to come up with compelling, persuasive stories that show potential clients how they can benefit from your thoughtful recommendation(s).
5. Meaningfully follow up in a manner that shows youre empathetic to the client, their needs, challenges, and goals. Demonstrate you want them to succeed and will be with them every step of the way.
6. Close business!!! Once closed, follow up in a professional way and add value at every step, ensuring they are happy and will repeat advertise with you. Renew the advertisers by examining results and evolving towards better solutions for the future.
7. Follow up with inbound leads from time to time. Maintain accurate pipeline and report out on a weekly basis. Be a valued member of our team and family that truly believes in what were doing!
Required Skills and Abilities:
Compensation:
We offer a $75,000 guaranteed salary plus up to 10% commission (scaling up), with the ability to easily make up to $300,000 or more if you want it.
Benefits:
Terraboost Media has a robust benefits package for our full-time employees! We offer Medical Insurance (3 plans to choose from), Dental Insurance, Vision Insurance, Employer Paid and Voluntary Life Insurance, Voluntary Short- and Long-Term Disability Programs, Health Savings Account (HSA with employer contribution), Flexible Spending Account (FSA), and Employee Assistance Program (EAP). Terraboost also has (4) voluntary programs: Accident Insurance, Critical Illness Insurance, Legal Insurance, and Pet Insurance!! We also provide unlimited Paid Time Off, and paid holidays, including a floating holiday that allows our employees to celebrate the holiday of their choice.
Equal Employment Opportunity Policy: Terraboost prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Terraboost conforms to the spirit as well as to the letter of all applicable laws and regulations.
To learn more, please visit us at www.terraboost.com .