Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Who we are:
&Barr is an independent, full-service advertising agency providing integrated services including research; strategy and branding; creative; public relations; organic and paid social; offline and online media; and analytics to a diverse roster of national and international brands, including relationships that have spanned more than two decades. Celebrating 66 years in business, we're proud to be a local, independent, family-owned, multi-generational company.
Check out our website to learn more about our work and team: https://andbarr.co/.
Why work with us?
What we are looking for:
Required Qualifications:
Strong attention to detail.
3-5 years of media planning and buying experience.
Proficient in Excel.
Positive, can-do attitude.
Must be able to work in office 4 days a week.
Nice to haves:
Agency experience.
DSP buying experience a plus.