Media Planner jobs in Ellicott City, MD

Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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Media Planner/Buyer (Integrated)
  • Media Works
  • Baltimore, MD FULL_TIME
  • Integrated Media Planner and Buyer (hybrid)

    Media Works is looking for a Integrated Media Planner and Buyer with 3-5years of experience. Media Works is a highly-respected, fast paced, energetic integrated marketing agency located in Baltimore, MD. We have been in business for over 35 years and have a great diverse client list that has grown with us over the years. We create collaborative partnerships with our clients. We have an intrinsic understanding of our clients business and work closely with them to integrate media into their marketing programs.

     

    Position Summary:

    The Integrated Media Buyer/Planner position at Media Works offers a unique opportunity to plan, strategize, and buy all media while also taking part in account management roles. The role is responsible for the strategy research, planning, negotiation, purchase and placement of all media for existing clients. The position straddles traditional media as well as OTT/CTV, streaming audio/video, and site direct. Additionally, the buyer/planner is responsible for training and advising media coordinators, working with client teams, and managing workflow/deliverables/execution for each account.

     

    Position Requirements/Responsibilities:

    · Acts as liaison between media vendors, the client and the agency

    · Keeps strong pulse on new and emerging media changes and provides fresh ideas to grow clients’ business.

    · Gathers, organizes & presents competitive and industry research as well as preparing market analysis

    · Determines best use of multi-platform media mix including traditional, digital/social media outlets to best meet clients goals and objectives

    · Participation in client meetings for media plan presentation and strategizing sessions

    · Manage day-to-day tasks associated with stewarding client-approved media plans

    · Helps maintain positive relationship with the client

    · Has in-depth knowledge & understanding of Video, Print, Audio and OOH.

    · Understands rating estimates (TV & Radio) as well as digital performance metrics/ KPIs measurement

    · Avails media and negotiates best rates, CPM’s, CPP’s, special time parameters, value-added sponsorships and promotions, bonus impressions, e-newsletters, etc.

    · Builds the Radio & TV schedules, compiles digital media into digital planning document

    · Media execution project management, including management of asset tracking/trafficking, process control and adherence, and quality control monitoring

    · Analyzes all post buys and works with stations to make up under delivery weight or impressions

    · Paces digital media

    · Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations.

    · Resolves billing discrepancies as needed

    · Provides an energy level that brings new and exciting ideas to the overall media strategy

     

    SKILLS:

    Microsoft Word, Excel, and Power Point

    Experience with media buying software, Strata a plus!

    Experience with digital ad servers

    Experience with Google Analytics

    Experience pulling media research from various sources

    Experience building target audiences and implementing social media campaigns

    Ability to multi-task/time management skills in a fast-paced & fun environment

    Strong written and communications skills

    *This is a full time opportunity based out of Baltimore, MD*
    Media Works believes that diversity of skill and background contributes to a strong culture. The agency prides itself on transparency with clients and its own employees. We offer a competitive salary, fully paid individual health benefits, 401(k), 14 paid holidays, kind time, continued learning training, 15 days of PTO, and a flexible, collaborative work environment.

     

    Job Type: Full-time

    Salary: $60,000.00 - $65,000.00 per year

    Benefits:


    • 401(k)
    • Dental insurance
    • Health insurance
    • Health savings account
    • Life insurance
    • Paid time off
    • Professional development assistance
    • Retirement plan


    Schedule:


    • 8 hour shift


    Supplemental pay types:


    • Bonus opportunities


    Education:


    • Bachelor's (Required)


    Experience:


    • Media buying: 2 years (Preferred)
    • Media planning: 2 years (Preferred)


    Ability to Relocate:


    • Baltimore, MD 21209: Relocate before starting work (Required)


    Work Location: Hybrid remote in Baltimore, MD 21209

  • 1 Month Ago

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Media Planner
  • GP3 Partners
  • Annapolis, MD FULL_TIME
  • Company Overview:GP3 Partners is launching a new, client-centric, omni-channel media buying agency specializing in integrated linear, digital, and social media strategies. Our expertise lies in advanc...
  • 15 Days Ago

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Media Coordinator
  • Media Works
  • Baltimore, MD FULL_TIME
  • Media Works LTD, a highly-respected, fast paced, energetic integrated media agency located in Baltimore, MD is looking for a Media Coordinator to join our growing team. Our agency thrives off collabor...
  • 1 Month Ago

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Sales Representative Media
  • Best Version Media
  • Catonsville, MD FULL_TIME
  • Job Description Job Description Are you ready to take charge of your potential? Apply to learn about the turnkey business model that provides work / life balance, flexible scheduling (no evenings or w...
  • 1 Month Ago

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Sales Representative Media
  • Best Version Media
  • Perry, MD FULL_TIME
  • Job Description Job Description Are you ready to take charge of your potential? Apply to learn about the turnkey business model that provides work / life balance, flexible scheduling (no evenings or w...
  • 1 Month Ago

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Media Supervisor
  • Clutch Group, Inc.
  • Baltimore, MD FULL_TIME
  • Role/Title: Media Supervisor Location: Baltimore, MD Salary: 65-95k Hybrid Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps the...
  • 9 Days Ago

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0 Media Planner jobs found in Ellicott City, MD area

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Media Buyer
  • McKinley Marketing Partners
  • Baltimore, MD
  • McKinley Marketing Partners is working alongside a specialized media agency in Baltimore, MD and together we are seeking...
  • 3/28/2024 12:00:00 AM

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Media Planner Buyer
  • LMO
  • Arlington, VA
  • Location Arlington, VA Experience 1-3 LMO is a marketing agency with a lot of capabilities, but one true focus: the chal...
  • 3/27/2024 12:00:00 AM

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Media Manager, Buying
  • Bully Pulpit Interactive
  • Washington, DC
  • Location: D.C., New York, Chicago, Denver (Hybrid), remote considered based on experience Bully Pulpit International is ...
  • 3/27/2024 12:00:00 AM

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National Director of Marketing
  • Silver Mirror Facial Bar
  • Washington, DC
  • National Director of Marketing Position Overview: Silver Mirror is seeking a dynamic, experienced, entrepreneurial, inno...
  • 3/27/2024 12:00:00 AM

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Executive Assistant (Law Firm) *HYBRID* $105k-$145k/Year
  • Direct Talent Solutions
  • Washington, DC
  • Job Description Job Description Position: Executive Assistant Locations: Washington D.C. Full time: Yes (Hybrid) Salary ...
  • 3/27/2024 12:00:00 AM

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Sr. University Admissions and Recruitment Analyst
  • Angayut LLC
  • Bethesda, MD
  • Job Description Job Description We are seeking a Senior Admissions and Recruitment Analyst Support for our School of Med...
  • 3/25/2024 12:00:00 AM

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Media Account Manager
  • Media Works, Ltd.
  • Baltimore, MD
  • Media Account Manager/Buyer (hybrid) Media Works is looking for a Media Account Manager with 5-8 years of experience. Me...
  • 3/25/2024 12:00:00 AM

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Digital Communications Specialist (Social Media)
  • Cayuse Technologies
  • Washington, DC
  • JOB TITLE: Digital Communications Specialist (Social Media) SALARY: $38.00 to $43.50 EMPLOYEE TYPE: Full-Time Hourly Non...
  • 3/24/2024 12:00:00 AM

Ellicott City is in northeastern Howard County, bordered to the east and north by the Patapsco River, which forms the Baltimore County line. The Ellicott City census-designated place (CDP) extends to the northwest beyond Marriottsville Road and to the southwest beyond Centennial Road. It is bordered to the south by Columbia at Maryland Route 108 and to the southeast by Ilchester at Maryland Route 104 and Bonnie Branch Road. According to the United States Census Bureau, the CDP has a total area of 30.1 square miles (77.9 km2), of which 30.0 square miles (77.6 km2) are land and 0.1 square miles ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$64,005 to $85,664
Ellicott City, Maryland area prices
were up 1.5% from a year ago

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