Media Planner jobs in Chula Vista, CA

Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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Digital Media Planner (Hybrid - San Marcos, CA)
  • Rev Agency, LLC
  • San Marcos, CA FULL_TIME
  • Position Description:
    We are seeking a creative and results-driven Digital Media Planner to join our travel industry marketing team. As a Digital Media Planner, you will be responsible for planning and executing digital media campaigns that drive awareness and engagement for our travel brand.

    ESSENTIAL DUTIES AND RESPONSIBILITIES
    Develop and execute digital media plans that align with our marketing objectives and target audience.
    Lead direct-to-publisher media buying including targeting, segmentation, campaign settings, campaign structure, and device type.
    Lead growth and expansion of in-house publishing team.
    Conduct market research and analyze data to inform media strategy and optimize campaign performance.
    Manage relationships with external media vendors and negotiate contracts to ensure optimal pricing and placement.
    Collaborate with internal marketing teams to develop creative assets that align with media plans and brand guidelines.
    Utilize digital media platforms such as Google AdWords, Facebook Ads, and programmatic advertising tools to execute campaigns.
    Analyze campaign performance data and generate reports to communicate insights and recommendations to stakeholders.
    Monitor digital media trends and identify opportunities to improve campaign effectiveness and drive innovation.
    Collaborate with the marketing team to ensure digital media campaigns are integrated with other marketing initiatives.
    Stay up to date with emerging digital media technologies and provide recommendations on how to leverage new opportunities.
    Manage budgets and ensure campaigns are executed within budget constraints.

    REQUIRED SKILLS, KNOWLEDGE, AND ABILITIES
    Experience with digital media platforms such as Google AdWords, Facebook Ads, and programmatic advertising tools.
    Strong analytical skills with the ability to interpret data and generate actionable insights.
    Knowledge of market research methodologies and experience conducting consumer research.
    Excellent communication skills with the ability to effectively communicate media plans and results to stakeholders.
    Ability to work independently and collaboratively in a fast-paced environment.
    Passion for the travel industry and a deep understanding of travel consumer behavior.
    Strong organizational and time management skills, with the ability to prioritize tasks effectively.
    Experience managing budgets and ensuring campaigns are executed within budget constraints.

    EXPERIENCE AND/OR EDUCATION
    Bachelors degree in marketing, Advertising, or a related field.
    4 years of experience in paid digital media planning and execution, preferably in the travel industry.
    Experience with SEM (at least 2 years of experience)

    PHYSICAL REQUIREMENTS
    Prolonged periods of sitting at a desk and working on a computer.
    Must be able to lift up to 15lbs at a time.
    Ability to travel to home office or other locations as needed.

    OTHER
    Due to the cyclical nature of the travel industry, employees may be required to work varying schedules to reflect the business needs of the business.
    Upon employment, all employees are required to fully comply with Company rules and regulations for the safe and efficient operation of the business. Employees who violate Company rules and regulations will be subject to disciplinary action, up to and including termination of employment.
    We are an equal opportunity and affirmative action employer and make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, or other protected class. Our locations are drug-free. Background checks are also required before employment begins.
  • 2 Days Ago

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Social Media / Content Creator
  • Big Rig Media
  • La Quinta, CA FULL_TIME
  • We are a Coachella Valley based, full service website development and digital marketing company developing custom websites, creating branding materials, and providing digital marketing for a wide spec...
  • 12 Days Ago

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Account Executive Digital Media Sales
  • Salem Media Group, Inc
  • San Diego, CA FULL_TIME
  • Overview Salem Media - San Diego offers an exceptional opportunity for a Media Strategist / Account Executive. We are looking for a highly motivated sales professional to join our growing on-air and d...
  • 2 Months Ago

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Planner
  • Progressive technology solutions
  • San Diego, CA OTHER
  • Job DescriptionResponsible for planning, scheduling, ordering, coordinating, and delivery of products through the complete production cycle. Works from engineering & operations guidance to establish p...
  • 14 Days Ago

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Planner
  • BIO-TECHNE
  • San Marcos, CA OTHER
  • Job Details Level: Experienced Job Location: San Marcos CA - San Marcos, CA Position Type: Full Time Education Level: Associate's Degree Salary Range: Undisclosed Travel Percentage: Negligible Job Shi...
  • 1 Month Ago

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Media Clerk
  • San Diego Community College District
  • San Diego, CA FULL_TIME
  • Media Clerk San Diego Community College District Closing Date: 1/29/2023 Position Number: 010241 Location: San Diego Mesa College Position Type: Classified The Position: From Mesa College President As...
  • 1 Day Ago

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0 Media Planner jobs found in Chula Vista, CA area

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Media Strategist/Planner (Zillow)
  • Canvas Worldwide
  • Vista, CA
  • Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit r...
  • 3/28/2024 12:00:00 AM

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Amazon PPC Media Buyer
  • Direct Focus Online
  • San Diego, CA
  • **Amazon PPC Media Buyer** Marketing Operations - AMZN San Diego, California Minimum Experience **Experienced** DFO Glob...
  • 3/28/2024 12:00:00 AM

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Real Estate Agent - New or Experienced - Coldwell Banker
  • Coldwell Banker
  • Chula Vista, CA
  • Searching for Real Estate Agents New or Experienced! We are looking to bring on enthusiastic, motivated individuals to j...
  • 3/28/2024 12:00:00 AM

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Real Estate Agent - New or Experienced - Coldwell Banker
  • Coldwell Banker
  • Coronado, CA
  • Searching for Real Estate Agents New or Experienced! We are looking to bring on enthusiastic, motivated individuals to j...
  • 3/28/2024 12:00:00 AM

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Real Estate Sales Agent - New or Experienced - Coldwell Banker
  • Coldwell Banker
  • Coronado, CA
  • Searching for Real Estate Agents New or Experienced! We are looking to bring on enthusiastic, motivated individuals to j...
  • 3/28/2024 12:00:00 AM

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Public Relations Account Supervisor
  • Nuffer, Smith, Tucker Public Relations
  • San Diego, CA
  • Nuffer, Smith, Tucker (NST) is the agency to work with. Whether you’re a client looking for PR support or a PR professio...
  • 3/27/2024 12:00:00 AM

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Communications Specialist
  • Forever Balboa Park
  • San Diego, CA
  • Job Description Job Description Reports To: Vice President of Institutional Advancement Department of Labor Classificati...
  • 3/26/2024 12:00:00 AM

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Copywriter
  • TaylorMade Golf Co.
  • Carlsbad, CA
  • As we continue to push the boundaries of golf equipment innovation and engagement, we are seeking a skilled Copywriter t...
  • 3/24/2024 12:00:00 AM

Chula Vista (/ˌtʃuːlə ˈvɪstə/; English: beautiful view ) is the second largest city in the San Diego metropolitan area, the seventh largest city in Southern California, the fourteenth largest city in the state of California, and the 74th-largest city in the United States. The population was 243,916 as of the 2010 census. Located just 7.5 miles (12.1 km) from downtown San Diego and 7.5 miles (12.1 km) from the Mexican border in the South Bay region of the metropolitan area, the city is at the center of one of the richest economic and culturally diverse zones in the United States. Chula Vista is...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$67,235 to $89,985
Chula Vista, California area prices
were up 2.6% from a year ago

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Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.
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Also called “Account Planner” or in some smaller advertising agencies, simply the “Planner” or “Strategist.” Confusing, no.
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A Media Planner identifies and reaches the desired target audience and also evaluates the success of media advertising campaigns.
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