Media Planner jobs in Carlsbad, CA
Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Recently Added Media Planner jobs
Digital Media Planner (Hybrid - San Marcos, CA)
- Rev Agency, LLC
-
San Marcos, CA
FULL_TIME
-
Position Description:
We are seeking a creative and results-driven Digital Media Planner to join our travel industry marketing team. As a Digital Media Planner, you will be responsible for planning and executing digital media campaigns that drive awareness and engagement for our travel brand.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and execute digital media plans that align with our marketing objectives and target audience.
Lead direct-to-publisher media buying including targeting, segmentation, campaign settings, campaign structure, and device type.
Lead growth and expansion of in-house publishing team.
Conduct market research and analyze data to inform media strategy and optimize campaign performance.
Manage relationships with external media vendors and negotiate contracts to ensure optimal pricing and placement.
Collaborate with internal marketing teams to develop creative assets that align with media plans and brand guidelines.
Utilize digital media platforms such as Google AdWords, Facebook Ads, and programmatic advertising tools to execute campaigns.
Analyze campaign performance data and generate reports to communicate insights and recommendations to stakeholders.
Monitor digital media trends and identify opportunities to improve campaign effectiveness and drive innovation.
Collaborate with the marketing team to ensure digital media campaigns are integrated with other marketing initiatives.
Stay up to date with emerging digital media technologies and provide recommendations on how to leverage new opportunities.
Manage budgets and ensure campaigns are executed within budget constraints.
REQUIRED SKILLS, KNOWLEDGE, AND ABILITIES
Experience with digital media platforms such as Google AdWords, Facebook Ads, and programmatic advertising tools.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Knowledge of market research methodologies and experience conducting consumer research.
Excellent communication skills with the ability to effectively communicate media plans and results to stakeholders.
Ability to work independently and collaboratively in a fast-paced environment.
Passion for the travel industry and a deep understanding of travel consumer behavior.
Strong organizational and time management skills, with the ability to prioritize tasks effectively.
Experience managing budgets and ensuring campaigns are executed within budget constraints.
EXPERIENCE AND/OR EDUCATION
Bachelors degree in marketing, Advertising, or a related field.
4 years of experience in paid digital media planning and execution, preferably in the travel industry.
Experience with SEM (at least 2 years of experience)
PHYSICAL REQUIREMENTS
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift up to 15lbs at a time.
Ability to travel to home office or other locations as needed.
OTHER
Due to the cyclical nature of the travel industry, employees may be required to work varying schedules to reflect the business needs of the business.
Upon employment, all employees are required to fully comply with Company rules and regulations for the safe and efficient operation of the business. Employees who violate Company rules and regulations will be subject to disciplinary action, up to and including termination of employment.
We are an equal opportunity and affirmative action employer and make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, or other protected class. Our locations are drug-free. Background checks are also required before employment begins. - 28 Days Ago
Social Media / Content Creator
- Big Rig Media
-
La Quinta, CA
FULL_TIME
- We are a Coachella Valley based, full service website development and digital marketing company developing custom websites, creating branding materials, and providing digital marketing for a wide spec...
- 10 Days Ago
Planner
- Progressive technology solutions
-
San Diego, CA
OTHER
- Job DescriptionResponsible for planning, scheduling, ordering, coordinating, and delivery of products through the complete production cycle. Works from engineering & operations guidance to establish p...
- 12 Days Ago
Planner
- BIO-TECHNE
-
San Marcos, CA
OTHER
- Job Details Level: Experienced Job Location: San Marcos CA - San Marcos, CA Position Type: Full Time Education Level: Associate's Degree Salary Range: Undisclosed Travel Percentage: Negligible Job Shi...
- 2 Months Ago
VP, Marketing
- Siege Media
-
San Diego, CA
FULL_TIME
- Siege Media is a growing and remote-first content marketing agency! We were nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private compa...
- 14 Days Ago
VP, Marketing
- Siege Media
-
San Diego, CA
FULL_TIME
- Siege Media is a growing and remote-first content marketing agency! We were nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private compa...
- 14 Days Ago
Filters
- Current Active Filter
- Carlsbad, CA
Clear All
- Filter Jobs By posted time
- Within 1 Day
- Within 2-7
- Within 1 Month
- Within 3 Months
0 Media Planner jobs found in Carlsbad, CA area
Social Media Coordinator
- KTeam
-
San Diego, CA
- We’re looking for a Social Media Coordinator experienced in all stages of content creation, social media management, and...
- 4/23/2024 12:00:00 AM
Photographer / Marketing Assistant
- Mission Bay Aquatic Center
-
San Diego, CA
- Location: MB Summer Camp **Description** Under the supervision of the MBAC Assistant Director and MBAC Marketing Coordin...
- 4/23/2024 12:00:00 AM
Media Intern
- Havas Edge
-
Carlsbad, CA
- PROGRAM OVERVIEW The Havas Edge Summer Internship Program is a paid internship and an excellent way for students or rece...
- 4/22/2024 12:00:00 AM
Social Media Coordinator
- Dr. Clark Store and Bernard Jensens
-
Chula Vista, CA
- A Junior Social Media Coordinator for our supplement brands will have a primary focus on Facebook, YouTube, SEO, editing...
- 4/22/2024 12:00:00 AM
External Relations Coordinator, Fermanian School of Business
- Point Loma Nazarene University
-
San Diego, CA
- PLNU is a Christian liberal arts university in the evangelical, Wesleyan tradition, offering quality undergraduate, grad...
- 4/22/2024 12:00:00 AM
Social Media Strategist (Public Affairs/Communications Specialist III)
- California State University
-
San Diego, CA
- Social Media Strategist (Public Affairs/Communications Specialist III) Job no: 538440 Work type: Staff Location: San Die...
- 4/22/2024 12:00:00 AM
Customer Service Representative & Receptionist
- The Op
-
Carlsbad, CA
- Location:Carlsbad, CA, USAPay Rate:Available Upon RequestPay Type:HourlyBenefits:Medical, Dental, Vision, 401k, Annual C...
- 4/21/2024 12:00:00 AM
Social Media Coordinator
- Kteam
-
San Diego, CA
- Were looking for a Social Media Coordinator experienced in all stages of content creation, social media management, and ...
- 4/20/2024 12:00:00 AM
About Carlsbad, California
Carlsbad is a city in North County, San Diego County, California, United States. The city is 87 miles (140 km) south of Los Angeles and 35 miles (56 km) north of downtown San Diego and is part of the San Diego-Carlsbad, CA Metropolitan Statistical Area. Referred to as "The Village by the Sea" by locals, Carlsbad is a tourist destination. The city's estimated 2014 population was 112,299. Among the nation's top 20 wealthiest communities, Carlsbad is the 5th richest city in the state of California with a median household income close to US$105,000.
According to the United States Census Bureau, t...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$66,692 to $89,266
Carlsbad, California area prices
were up 2.6% from a year ago
were up 2.6% from a year ago
What does a Media Planner do?
Media Planner in Monroe, LA
Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.
December 05, 2019
Media Planner in Clearwater, FL
Also called “Account Planner” or in some smaller advertising agencies, simply the “Planner” or “Strategist.” Confusing, no.
January 04, 2020
Media Planner in Fort Smith, AR
A Media Planner identifies and reaches the desired target audience and also evaluates the success of media advertising campaigns.
January 04, 2020