Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Job Purpose:
As a Junior Digital Media Planner, you will work closely with media planners in your pod to create and execute digital advertising campaigns that meet client objectives. You will be responsible for conducting industry research, analyzing data, and tracking campaign performance. Your duties will also include developing media plans, identifying target audiences, and recommending optimization strategies to improve campaign effectiveness.
To succeed in this role, you should have excellent analytical and critical thinking skills, as well as proficiency in digital media platforms and advertising technologies. Additionally, you should have strong communication and organizational skills, as you will be working closely with clients, vendors, and internal teams. A bachelor's degree in marketing, advertising, or a related field is typically required, along with some experience in digital media planning or a related field.
Job Responsibilities:
Essential Functions:
Requirements:
Required Education and Experience:
Preferred Education and Experience:
Proficiency in media planning and buying platforms such as DoubleClick, MediaOcean, or Bionic is essential for a successful advertising campaign.
Google Ad certification a plus.
Expected Competencies:
Strong analytical and critical thinking skills
Excellent communication and interpersonal skills
Highly organized and detail-oriented
Ability to work independently and as part of a team.
EEO Statement
Cendyn provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Cendyn complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Cendyn expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Cendyn’s employees to perform their job duties may result in discipline up to and including discharge.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
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