Media Planner jobs in Bethlehem, PA

CUMULUS MEDIA | Allentown, PA is seeking a talented and dynamic Multi-Media Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional.

Who We Are:

CUMULUS | Allentown, PA currently features local stations in the Greater Lehigh Valley & Pocono, PA area include WLEV-FM – 100.7, WODE-FM – 99.9 The Hawk, 94.7 FM/WEEX-AM – Lehigh Valley FOX Sports, WCTO-FM/WWYY-FM – Cat Country 96 & 107.1, plus WCTO-FM is also home to the Philadelphia Eagles Radio Network. C-SUITE is our portfolio of Digital Advertising Solutions for Local Businesses.

The Multi-Media Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.

Key Responsibilities:

• • Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
  • Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
  • Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
  • Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
  • Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
  • Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
  • Think creatively and generate original ideas

Job Requirements: