Media Planner jobs in Bethesda, MD

Full job description

Digital Media Buyer

Location: Arlington, VA

Strategic Media Services (SMS) is a Republican political and issue advocacy media firm. For over two decades SMS has been a leading agency serving the needs of clients seeking political office or with politically-charged issues.

We're looking for an ambitious candidate to join our Media Buying and Planning team! In this role, you will be primarily responsible for the conception and execution of digital paid media plans across all managed services while working with the full media team.

Looking for a Digital Media Planner who knows how to:

• Provide expert counsel and guidance to clients on digital media advertising strategies
• Works well with a team of digital and linear buyers to find the voters across all platforms
• Synthesize digital media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals
• Develop and persuasively present digital media recommendations to clients and potential clients through new business pitches
• Manage day-to-day media buying needs, including delivering creative specs to vendors, facilitating payment to vendors, etc.
• Monitor campaign performance, optimize to achieve objectives, and analyze and report results
• Understand the value and role of evolving digital platform, and stay abreast of industry trends, best practices and targeting techniques in order to continually enhance digital media plans and campaign performance
• Have and continue to develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts
• Educate internal teams (creative, account, production and media) on digital media advertising strategies, tactics, trends and best practices

Qualifications

• Bachelor’s degree
• 2-4 years of digital advertising experience, linear experience a plus
• Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video, texting and mobile
• Experience working with an ad-serving platform
• Analytical thinking skills, with knowledge of business intelligence dashboard software such as Google Analytics, Datorama or Tableau
• Hands-on experience with search & social buying platforms including Facebook, YouTube and Google Ads and programmatic experience
• Strong Microsoft Excel or Google Sheets skills
• Strong organization skills and attention to detail
• A readiness to grow quickly, learn new skills, think big, and get the job done
• Experience running political or advocacy campaigns is a plus

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Supplemental pay types:

• Bonus opportunities

Experience:

• Political Campaigns: 1 year (Required)

Work Location: In person