Media Director is responsible for leading a team of Media Planners and Buyers. Oversees research, development, and implementation of media plan. Being a Media Director negotiates client projects and develops client relationships. Ensures client budget and target audience is met. Additionally, Media Director may require a bachelor's degree and at least 5 years of experience in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management. (Copyright 2024 Salary.com)
Function
The Director of Paid Media is focused on driving sustained growth through the development and delivery of sound paid media strategies. This position reports to our Vice President of Marketing Demand Generation and Operations. The Director of Paid Media will be part of a passionate team of marketing professionals and drive demand generation through digital and offline media. The Director of Paid Media will be responsible for overseeing the development, implementation, and measurement of all media activity that drives new business. This individual provides strategic direction for media solutions that meet Citadel’s strategic objectives, as well as leadership to grow our media capabilities. The Director of Paid Media has competency in all digital marketing and traditional channels and acts as a thought leader on emerging practices, is able to speak confidently about the latest trends in technologies, methodologies, processes, and measure results across the media landscape. The ideal candidate will have strong leadership and partnering skills in balance with their technical know-how and bias toward action.
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0 Media Director jobs found in West Chester, PA area