Media Director jobs in Towson, MD

imre is an independent marketing agency that creates purpose driven ideas that work. We are a passionate team of creators harnessing the twin powers of optimism and empathy to turn consumers into brand believers. We are one of the fastest growing and most exciting agencies working in consumer marketing today, and we’re looking to add an Associate Media Director to join our Digital Marketing team.

If you are an ambitious, self-driven problem solver who has a mastery of the digital and social landscape, imre has a great opportunity. Imre’s Digital Marketing team is seeking an Associate Media Director to support healthcare clients, with a passion to improve the way brands interact with patients, caregivers and healthcare professionals to join our team. They bring a wealth of agency or client-side experience, and are comfortable managing day-to-day implementation strategies, campaigns, and full-service enterprise social media and integrated digital programs for global healthcare brands.

PRINCIPLE RESPONSIBILITIES AND DUTIES:

• A love for innovation and a drive to test what is new to help clients reach their business goals
• Lead the planning and oversee the execution of digital marketing plans across a variety of platforms
• Demonstrates the ability to understand projection modeling and provide results based on ROI
• Ability to work and manage across multiple accounts and clients with different needs and goals
• Work with the Analytics team to bring measurement strategies to life through reporting and analytics
• Show an understanding of targeting strategies and developing remarketing ecosystems
• Work with strategy, editorial, and creative teams to bring campaigns and annual plans to life
• Knowledge of platform best practices and a willingness to always strive to meet them
• Oversee media tracking and work with the finance team reconcile spends
• Ability to optimize campaigns in real time to improve performance as well as learn and adapt for future campaigns
• Assist in the management of third-party vendors to ensure programs run flawlessly

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• 5-8 years of social marketing and digital marketing experience, healthcare industry required
• Experience media planning within social platforms ex. Meta, TikTok, Twitter, LinkedIn
• Analytical skills for leading the development of research methodologies to inform multi-channel strategic planning activities
• Experience within media planning and audience identification ex. Kantar, IQVIA, Crossix
• Familiarity with social and digital content ideation and development, paid social activation, influencer campaign management, and multi-channel ecosystem digital planning
• Understand the digital ecosystem and the role of social and digital activation for healthcare brands
• Effectively apply knowledge of emerging trends and technology to programs
• A keen eye for detail and an aptitude for storytelling through the use of data and insights
• FACEBOOK and Google Certified not required but preferred

THE PERKS:

• Unlimited PTO
• Paid Parental Leave
• Remote and Hybrid Work Options
• Reduced Friday Hours Year-Round
• 401k Plan With Employer Match
• $200 Quarterly Mind/Body Bonus
• Wellness Wednesdays
• Competitive Health Insurance
• Company Paid Life & Disability Insurance
• Tuition Reimbursement Program

imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.

Salary Range: $100,000-$130,000/annually

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  Salary dependent upon experience and geographic location

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