Media Buyer is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Buyer uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Buyer collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Buyer work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Media Buyer typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
at SmartFinancial
Remote
SmartFinancial offers smarter insurance products, delivered by people and powered by technology.
At SmartFinancial, we're on a mission to make the insurance shopping process better, simpler, and more effective. Our transparent insurance-technology platform is changing the way people shop for insurance by pairing them with the right carrier and policy, one policy at a time. Our company was founded by a team of industry experts who are passionate about delivering measurable results and exceptional customer service to all our clients. We're committed to providing the best resources and support to our insurance partners as they adopt our technology platform to reach the right consumers and optimize their marketing campaigns. We are proud to foster a diverse and inclusive workplace where our employees can thrive and make meaningful contributions to our mission
Voted as one of the Best Places to Work four years in a row, and one of the fastest-growing tech companies! SmartFinancial offers smarter insurance products, delivered by people and powered by technology.
At SmartFinancial, we’re on a mission to make the insurance shopping process better, simpler, and more effective. Our transparent insurance-technology platform is changing the way people shop for insurance by pairing them with the right carrier and policy, one policy at a time. Our company was founded by a team of industry experts who are passionate about delivering measurable results and exceptional customer service to all our clients. We’re committed to providing the best resources and support to our insurance partners as they adopt our technology platform to reach the right consumers and optimize their marketing campaigns. We are proud to foster a diverse and inclusive workplace where our employees can thrive and make meaningful contributions to our mission.
We are looking for an experienced media buyer who thrives in a results-driven environment and lives and breathes digital marketing channels like Vertical, and Paid Search. If this sounds like you and you have demonstrated success scaling profitable lead generation campaigns meeting KPI’s in the process, then you might be our next Media Buyer!
Responsibilities:
Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals.
Uncover campaign scale and profit drivers.
Work with our analytics team to structure data to make optimizations against those drivers.
Manage communications between technical and creative teams.
Analyze reporting, as well as partner insights, to recommend strategic improvements.
Research and test new marketing channels for the company.
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0 Media Buyer jobs found in Costa Mesa, CA area