Media Buyer jobs in Bethlehem, PA

Media Buyer is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Buyer uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Buyer collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Buyer work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Media Buyer typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)

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Multi-Media Account Executive
  • Cumulus Media
  • Allentown, PA FULL_TIME
  • CUMULUS MEDIA | Allentown, PA is seeking a talented and dynamic Multi-Media Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional.

    Who We Are:

    CUMULUS | Allentown, PA currently features local stations in the Greater Lehigh Valley & Pocono, PA area include WLEV-FM – 100.7, WODE-FM – 99.9 The Hawk, 94.7 FM/WEEX-AM – Lehigh Valley FOX Sports, WCTO-FM/WWYY-FM – Cat Country 96 & 107.1, plus WCTO-FM is also home to the Philadelphia Eagles Radio Network. C-SUITE is our portfolio of Digital Advertising Solutions for Local Businesses.

    The Multi-Media Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.

    Key Responsibilities:

      • Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
      • Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
      • Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
      • Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
      • Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
      • Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
      • Think creatively and generate original ideas

    Job Requirements:

    Qualifications:

    • Outgoing, Self-Motivated, Disciplined and Organized
    • Persuasive Verbal, Written and Presentation Communication Skills
    • Solution-Based, Problem-Solving Skills
    • Understanding of radio and digital strategies, including but not limited to building a radio schedule based on reach/frequency, programmatic display, geo-fencing, email marketing, social, pre-roll video, OTT, SEO, Google Ads and website design.
    • Understanding of Lead Generation, CRM and Account Management
    • Capable of Initiating and Cultivating Long-Term Relationships
    • Proficient in Microsoft Office (including Outlook, Word, Excel, PowerPoint)
    • Bachelor’s Degree in Business, Marketing or Relative Field Preferred
    • Familiarity with the Greater Lehigh Valley & Pocono, PA Business Community and Media/Digital Sales Experience Helpful
    • Experience in Nielsen TAPSCAN helpful but not required
    • Valid Driver’s License and Vehicle Required

    What we offer:

    • Commission-based organization with uncapped earning potential
    • Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
    • Medical, Dental & Vision Insurance coverage
    • 401K with company match to plan for the long-term
    • Paid Vacation & Holidays

    For immediate consideration, please visit

    https://cumulusmedia.jobs.net/

    For more information about CUMULUS MEDIA, visit our website at:

    https://www.cumulusmedia.com/

    CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).


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    Job Snapshot

    Employee Type

    Full-Time

    Location

    Allentown, PA (Onsite)

    Job Type

    Sales, Media - Journalism - Newspaper

    Experience

    Not Specified

    Date Posted

    02/25/2024
  • 30 Days Ago

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Buyer
  • Accupac
  • Harleysville, PA FULL_TIME
  • Buyer, Full-Time Accupac is hiring a Full-Time Buyer to join our 1st shift team at our Harleysville location. Basic Job Functions: The Professional Buyer will be responsible for select or assigned ope...
  • 17 Days Ago

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Buyer
  • Rang Technologies Inc.
  • Allentown, PA FULL_TIME,CONTRACTOR
  • Job Summary: The purpose of this job is to facilitate the procurement of services primarily in support of Client's (Transmission and Distribution), and Gas operating companies. Services to be supporte...
  • Just Posted

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Buyer
  • Indotronix International Corporation
  • Allentown, PA FULL_TIME
  • Purpose This position is responsible for procuring Indirect Services (includes but not limited to Human Resources, Customer Service, Consulting for all business lines, Marketing/Communications) at an ...
  • 1 Month Ago

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Buyer
  • SHELLBACK Semiconductor Technology
  • Coopersburg, PA FULL_TIME
  • Buyer Shellback is looking for a full time Buyer responsible for sourcing and purchasing materials in support of our Coopersburg, PA / West Chester, OH manufacturing operations. This is an amazing opp...
  • 1 Month Ago

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Buyer
  • ABEC Inc
  • Bethlehem, PA FULL_TIME
  • DescriptionPosition Summary: The Buyer will transact business to buy the products or services required by ABEC with the most favorable terms and conditions. The Buyer will work with the people in the ...
  • 1 Month Ago

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0 Media Buyer jobs found in Bethlehem, PA area

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Sr. Site Reliability Engineer
  • Comcast Corporation
  • Norristown, PA
  • FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered...
  • 4/25/2024 12:00:00 AM

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Sr. Analyst, Marketplace Yield & Analytics, FreeWheel (Data Analyst)
  • Comcast Corporation
  • Norristown, PA
  • FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered...
  • 4/25/2024 12:00:00 AM

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Sr. Manger, Software Engineering- Ad Tech- REMOTE
  • Comcast Corporation
  • Norristown, PA
  • FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered...
  • 4/25/2024 12:00:00 AM

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Software Engineer 3 (C++)
  • Comcast Corporation
  • Norristown, PA
  • FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered...
  • 4/25/2024 12:00:00 AM

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Cybersecurity Site Reliability Engineer (CSRE)
  • Comcast Corporation
  • Norristown, PA
  • FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered...
  • 4/25/2024 12:00:00 AM

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Snowflake Data Governance Steward/Eng. 3
  • Comcast Corporation
  • Norristown, PA
  • FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered...
  • 4/25/2024 12:00:00 AM

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Manager, Security Management
  • Comcast Corporation
  • Norristown, PA
  • FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered...
  • 4/25/2024 12:00:00 AM

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Lead Software Engineer (Data)
  • Comcast Corporation
  • Norristown, PA
  • FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered...
  • 4/25/2024 12:00:00 AM

Bethlehem is a city in Lehigh and Northampton counties in the Lehigh Valley region of the eastern portion of the U.S. state of Pennsylvania. As of the 2010 census, the city had a total population of 74,982, making it the seventh largest city in Pennsylvania, after Philadelphia, Pittsburgh, Allentown, Erie, Reading, and Scranton. Of this, 55,639 were in Northampton County, and 19,343 were in Lehigh County. Bethlehem lies in the center of the Lehigh Valley, a region of 731 sq mi (1,890 km2) that is home to more than 800,000 people. Together with Allentown and Easton, the Valley embraces the All...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Buyer jobs
$82,497 to $114,104
Bethlehem, Pennsylvania area prices
were up 1.5% from a year ago

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