Media Buyer is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Buyer uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Buyer collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Buyer work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Media Buyer typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
*We are not currently hiring for this position but we are always on the lookout for potential candidates. Submit your resume and we will reach out if your application matches a new opening.*
Overview:
Duties include ensuring that client approved media schedules are implemented properly and timely, working closely with other departments including, billing, web and social. The ideal candidate will have experience planning all facets of digital media (display, mobile, video, social, search, CTV, programmatic). Must be proactive and always looking ahead to anticipate changing consumer media habits, consumer behavior, trends, and other marketplace nuances.
Responsibilities: