Marketing Specialist jobs in Towson, MD

Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)

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Digital Marketing Specialist
  • Crosby Marketing Communications
  • Annapolis, MD FULL_TIME
  • Ready to Inspire Actions that Matter™? Crosby, one of the country’s leading independent communications firms, seeks a Digital Marketing Specialist to support digital analytics and overall marketing performance measurement and reporting. You should excel at evaluating data from multiple sources and platforms and have experience using monitoring and measurement tools to generate campaign and website performance reports. You will support digital engagements from planning to execution, shepherding activities ranging from organic search engine optimization, email marketing, pay-per-click ads, display ads, video, mobile apps, text message campaigns to landing page development.

    Responsibilities:

    • Support the Digital Marketing Managers with executing and monitoring digital marketing programs on behalf of clients that include paid search, SEO, email marketing, online display, and web/mobile efforts
    • Review performance analytics, generate web and campaign performance reports, and glean insights and recommendations for future improvements
    • Manage paid search engagements from concept to execution, taking ownership of these campaigns through ongoing management
    • Optimize website content for search engines, including conducting keyword research and implementing on-page and off-page SEO strategies
    • Support the development and launch of email marketing programs and automation/drip campaigns through building HTML emails, inbox testing, list hygiene management, and email sending, tracking, and reporting
    • Identify opportunities to produce and promote content on behalf of clients
    • Assist in continuously improving processes for collecting campaign performance data
    • Work with other digital team members (UX/UI, design, development) to support web/mobile design and development projects
    • Keep abreast of online marketing trends, techniques, or technologies that are relevant to our client base
    • Cultivate strong internal/external relationships by providing trusted counsel on digital marketing matters

    We’re looking for candidates with these qualifications:

    • 1-3 years of digital marketing experience
    • Google Analytics certified, Google Ads certifications are a plus
    • Familiarity with Google marketing products, such as Google Ads, Analytics, Trends, Search Console, Keyword Planner, etc. Familiarity with web analytics platforms, business intelligence, and reporting tools (e.g., Google Analytics, Google Looker Studio)
    • An understanding of search engine optimization
    • An understanding of bid-management tools and third-party ad servers
    • Proven experience organizing, analyzing, and presenting large amounts of campaign performance data
    • Familiarity with basic content management systems (ideally WordPress), email service providers (e.g., Mailchimp, Emma, Constant Contact, HubSpot), and HTML code
    • Unmatched conscientiousness in producing high-quality work
    • Strong presentation and written communication skills
    • Ability to “connect the dots” and identify potential issues, as well as solve problems quickly and independently
    • Proficient with Microsoft Office applications: Word, Excel, and PowerPoint

    Crosby was named a 2021 North America Agency of the Year by Provoke Media and has been recognized as a Top Workplace by The Washington Post for seven consecutive years. We offer generous benefits, bonuses, and profit-sharing opportunities.

    Crosby offers a hybrid work schedule, working in office three days a week and remote two days a week (Mondays & Fridays). Our headquarters are in Annapolis, MD, and we also have offices in Bethesda, just outside of Washington, D.C. This full-time position is in our Annapolis, MD office.

    To apply, submit a cover letter and resume.

    Crosby is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Mandatory COVID-19 Vaccination Policy: Vaccination is a vital tool to reduce the presence and severity of COVID-19 cases in the workplace, in communities, and in the nation. Crosby has adopted this policy on mandatory vaccination to safeguard the health of our employees from the hazard of COVID-19.

  • 14 Days Ago

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Customer support specialist
  • Serene Marketing Inc.
  • Owings Mills, MD FULL_TIME
  • Serene Marketing Inc. is a sales and client management firm dedicated to delivering exceptional solutions to our clients. We specialize in sales and customer acquisition, striving to provide unmatched...
  • 23 Days Ago

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Client Service Specialist
  • Serene Marketing Inc.
  • Towson, MD FULL_TIME
  • If you're ready to embark on a path that fosters growth, learning, and hands-on experience in the world of client relations, we encourage you to explore the opportunity of becoming an Entry Level Clie...
  • 12 Days Ago

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Client Service Specialist
  • Serene Marketing Inc.
  • Baltimore, MD FULL_TIME
  • If you're ready to embark on a path that fosters growth, learning, and hands-on experience in the world of client relations, we encourage you to explore the opportunity of becoming an Entry Level Clie...
  • 16 Days Ago

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Client Service Specialist - Entry Level
  • Serene Marketing Inc.
  • Baltimore, MD FULL_TIME
  • If you're ready to embark on a path that fosters growth, learning, and hands-on experience in the world of client relations, we encourage you to explore the opportunity of becoming an Entry Level Clie...
  • 6 Days Ago

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Junior Developer/Quality Assurance (QA) Specialist
  • Crosby Marketing Communications
  • Annapolis, MD FULL_TIME
  • Are you ready to Inspire Actions that Matter™? Crosby, one of the country’s leading independent communications firms, is seeking a Junior Developer/ Quality Assurance (QA) Specialist to join our dynam...
  • 19 Days Ago

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0 Marketing Specialist jobs found in Towson, MD area

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Digital Marketing Specialist
  • Silent Beacon LLC
  • Rockville, MD
  • Company: Silent Beacon, LLC Title: Digital Marketing Specialist Company Description: Silent Beacon, LLC (SBL) is a small...
  • 3/28/2024 12:00:00 AM

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Marketing Specialist IV
  • AECOM
  • Baltimore, MD
  • **Company Description** **Work with Us. Change the World.** At AECOM, we're delivering a better world. Whether improving...
  • 3/28/2024 12:00:00 AM

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Event Planner & Marketing Specialist
  • Stouffer Legal
  • Towson, MD
  • Job Description Job Description Position Overview: We are seeking a highly organized and proactive Workshop Coordinator ...
  • 3/28/2024 12:00:00 AM

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Marketing Specialist
  • Millman Search Group
  • Baltimore, MD
  • Baltimore-area Boat Dealer/Marina with a very successful 45+ year track record and top dealership in the State of Maryla...
  • 3/26/2024 12:00:00 AM

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Content Marketing Specialist
  • Agency 102
  • Towson, MD
  • Agency 102 is looking to add a full-time Content Marketing Specialist to our team! Reporting to our Marketing Operations...
  • 3/25/2024 12:00:00 AM

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Senior MARKETING Specialist
  • OutSolve
  • Baltimore, MD
  • The Senior Marketing Specialist works closely with the Director of Marketing Communications on all communications, brand...
  • 3/24/2024 12:00:00 AM

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Sales And Marketing Specialist
  • GregoryEdwards, LLC
  • Washington, DC
  • Sales and Marketing Specialist GregoryEdwards Worldwide is a leading provider of premium court reporting, videography, t...
  • 3/24/2024 12:00:00 AM

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Event Marketing Specialist
  • Eversheds Sutherland
  • Washington, DC
  • Job Description Job Description We have an exciting opportunity for a Tax Events Specialist in the Washington, DC office...
  • 3/24/2024 12:00:00 AM

Towson is located at 39°23′35″N 76°36′34″W / 39.39306°N 76.60944°W / 39.39306; -76.60944 (39.392980, −76.609562). According to the United States Census Bureau, the CDP has a total area of 14.2 square miles (37 km2), of which, 14.0 square miles (36 km2) is land and 0.2 square miles (0.52 km2) (1.06%) is water. The community is located immediately north of Baltimore City, inside the Beltway (I-695), east of I-83 and along York Road. Its census boundaries include Pikesville to the west, Lutherville and Hampton to the north, Parkville to the east, and Baltimore to the south. Major neighborhoods...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Specialist jobs
$70,118 to $95,957
Towson, Maryland area prices
were up 1.5% from a year ago

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