Marketing Specialist jobs in Morgantown, WV

Primary functions:

Under the direction of the Director of Marketing and Communication, the Multimedia Designer/Marketing Specialist develops an acute understanding of Oglebay Institute and its members and patrons to plan and execute marketing activities. The successful candidate plays an integral role in branding and promoting Oglebay Institute, its venues, and its programs to a diverse audience and creates strategies to strengthen engagement and expand participation.

The Multimedia Designer/Marketing Specialist must have the ability to transform marketing concepts into visual and written representations to support organizational goals and strategies and serves as part of the communications team to craft messaging and implement integrated campaigns.

This position is responsible for the digital content and graphic design needs of the marketing department, serves as the website designer/manager for the Institute, manages Oglebay Institute’s social media platforms, and produces and integrates video, graphic images, animations, sound, and text into multimedia storytelling efforts.

Qualifications:

• • Bachelor’s degree or equivalent continuing education or professional development in communications, design,  advertising, marketing, new media, or a related field
• • 2-3 years of professional experience working within a marketing or communication-related field, inclusive of the creation of digital and print marketing content
• • Must be fluent in Adobe Creative Suite as well as proficient in Microsoft Office (Office 365 preferred); MAC experience preferred
• • Experience in website development and social media management
• • Solid knowledge of SEO, keyword research and Google Analytics
• • Experience in photography and use of DSLR camera
• • Experience in producing and editing videos for website, social media, and o e-communication platforms
• • Strong verbal and written communication skills
• • Copywriting experience
• • Demonstrated skills in editing and proofreading
• • Experience managing a budget for a program or campaign
• • Experience working in a CRM is helpful
• • Excellent organizational skill, attention to detail, ability to meet deadlines
• • Ability to complete a high volume of work quickly, while maintaining quality.
• • Demonstrated commitment to promoting and integrating equity, diversity, inclusion, belonging, and justice

**Applications without a digital portfolio will not be considered.

Typical duties and responsibilities: 

Design, Content Development and Brand Management

This position is responsible for creation and coordination of all graphic design creative work pertaining to print and digital media designs. Plans and directs projects end-to-end.

Develops and enforces graphic standards and consistency of marketing materials throughout the organization and ensures the correct use, treatment and protection of the Institute’s name and logos.

Schedules printing of promotional materials while serving as the direct liaison to service agencies and printers and coordinates all bulk mailings related to promotion.

Photography

Position is responsible for Oglebay Institute photography and editing of images.

Email Marketing

Manages the organization’s email marketing software for purposes of digital promotional materials and event invitations.

Website

Responsible for design, maintenance, and functionality of the Institute’s website.

Works in conjunction with the marketing director and program directors to ensure all content stays current and special events and program opportunities are being promoted online.

Video

Creates and/or coordinates the creation of animation and video content for website and social media.

Social Media

Manages social media accounts and develops a social media content calendar in conjunction with marketing director.

CRM

Assists in the event entry component (including classes, camps, and public events) of the organization’s online registration system, ensuring accuracy, timeliness, and front-end and back-end functionality. Creates queries for mailing lists.

Other

• Attends internal and external events to foster public relations and to promote the Institute’s image and goals.
• Creates content for monthly marketing & board reports including tracking and reporting of social media and website metrics, SEO performance, as well as an overview of marketing initiatives and campaigns.
• Assists with copywriting and proofreading as needed.
• Assists in the development of the marketing budget.
• Manages the digital asset library.
• On occasion, other duties may be required to satisfy the needs of Oglebay Institute and its marketing department.

To Apply:

Submit the following electronic documents:

1. A resume (limit 2 pages)

2. A cover letter indicating how your qualifications and experience have prepared you for this position

3. A digital portfolio that represents your work

4. A diversity statement that addresses the following: Describe how your experience will assist you in supporting OI’s commitment to promoting and integrating Equity, Diversity, Inclusion and Accessibility.

5. The names of three professional references, their email addresses and telephone numbers

Comprehensive Benefit Package (for full-time employees) including medical, dental, vision, LTD, life insurance, Flexible Spending Account (FSA), Dependent Care FSA, vacation/sick/personal/holidays, and TIAA-CREF Retirement Account through employer contributions.  

OGLEBAY INSTITUTE IS AN EQUAL OPPORTUNITY EMPLOYER