Marketing Specialist jobs in Michigan
Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Recently Added Marketing Specialist jobs
Digital Marketing Specialist
- Güd Marketing, Inc.
-
Lansing, MI
FULL_TIME
-
Position Title: DIGITAL MEDIA SPECIALISTCompensation: $40,000-$45,000FSLA/Position Type: Exempt (Full time)Reports To: Media Manager
- Position may be filled prior to Application Deadline, based on qualified resumes received. Please be assured that all information received is held in the highest confidence!
Position Description:The digital marketing specialist will drive digital and social media marketing efforts for all client work. The person in this position will serve as an expert in digital and social media strategies, striving to optimize lead generation, nurturing and conversion through various digital and social media campaigns. This position reports to the media manager and is responsible for integrating digital and social media marketing with all marketing/advertising, public relations/outreach, traditional media and grassroots marketing initiatives.Essential Responsibilities & Duties:- Initiate conversations and own digital and paid social marketing best practices and standards within the organization, including reporting, measurement and return on investment (ROI) for digital campaigns.
- Plan and execute all digital marketing, including SEO/SEM, email, social influencer, paid social and display marketing campaigns.
- Work with the development team to strategize and recommend best practices and user-flow strategies.
- Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Lead planning for digital and paid social media marketing, participate in client launch meetings and work with activation team to create an integrated communications plan.
- Implement and manage multiple digital and paid social media ad campaigns for a variety of clients, including setting up ad accounts, content creation, scheduling, monitoring and reporting.
- Manage budgets for paid social media advertising and paid search, making sure ad campaigns are pacing correctly and are optimized for best performance.
- Craft strong and unique content and copy for multiple tactics, including paid social media placements, content marketing articles, blogs and websites.
- Consolidate metrics and provide ongoing reporting and analytics to the media manager and provide guidance for program optimization.
- Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve.”
- Establish, measure, optimize and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Essential Skills Necessary:- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Demonstrable experience thriving in a fast-paced, deadline-oriented environment
- Public speaking and presentation experience preferred
- Broad interest in marketing and advertising
- Willingness to take initiative and work hard
- Ability to work successfully with diverse teammates and people with different work styles
- Ability to communicate effectively, as well as efficiently and briefly, with multiple individuals and teams throughout the day
Education & Professional Experience:- Bachelor’s degree in marketing or a related field
- Strong written and verbal communication skills
- Demonstrable experience leading and managing SEO/SEM, email, social media and display campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
- Working knowledge in setting up and optimizing Google Ads campaigns
- Working knowledge in social media ad campaigns for business pages
About Güd MarketingGüd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit www.GudMarketing.com.Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to applyGüd Marketing Equal Employment Opportunity (EEO) Statement:Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation, or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training. - 1 Day Ago
Enrollment Specialist
- HDR Marketing LLC
-
Southfield, MI
PART_TIME,FULL_TIME
- Please Read before applying Company Description-HDR Marketing LLC is a company dedicated to growth and expansion, embodying the values of hard work, determination, and repetition. Connect with us on h...
- 1 Month Ago
Wireless Sales Specialist
- Allstar Direct Marketing, Inc.
-
Grand Rapids, MI
FULL_TIME
- Allstar Direct Marketing specialize in brand management and proudly represent some of the nation's biggest names in consumer electronics and wireless services. In this role, you will be expected to pe...
- 19 Days Ago
Wireless Sales Specialist
- Allstar Direct Marketing, Inc.
-
Grandville, MI
FULL_TIME
- Allstar Direct Marketing specialize in brand management and proudly represent some of the nation's biggest names in consumer electronics and wireless services. In this role, you will be expected to pe...
- 19 Days Ago
Wireless Sales Specialist
- Allstar Direct Marketing, Inc.
-
Wyoming, MI
FULL_TIME
- Allstar Direct Marketing specialize in brand management and proudly represent some of the nation's biggest names in consumer electronics and wireless services. In this role, you will be expected to pe...
- 19 Days Ago
Lead Generation Specialist
- Thompson Marketing Solutions
-
Portage, MI
FULL_TIME
- Feeling drained by the daily grind of your current job? Or perhaps you're eager to explore new professional horizons? If you're craving a fresh start in your career journey but feel unsure where to be...
- 10 Days Ago
Marketing Specialist jobs at Popular Companies
Marketing Specialist
- Akool
-
Sunnyvale, CA
- Company Description Akool is a Generative AI platform for personalized visual marketing and advertising. The platform he...
- 4/25/2024 12:00:00 AM
Senior Digital Marketing Specialist
- Mastercard
-
Paris, IDF
- Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making tran...
- 4/24/2024 12:00:00 AM
Marketing Specialist I
- Mediacom Communications Corporation
-
Rantoul, IL
- Position: Marketing Specialist I Who we are: Since 1995, Mediacom Communications has become a coast-to-coast presence wi...
- 4/24/2024 12:00:00 AM
Senior Marketing Specialist
- Epsilon
-
Irvine, CA
- Job Description The Sr. Account Executive (SAE) oversees and manages the workflow and execution of various multi-channel...
- 4/23/2024 12:00:00 AM
Marketing Specialist
- Mashpoint
-
Virginia, MN
- Position: Marketing SpecialistLocation: Spotsylvania, VA 22551Duration: 3+ Months ('Possible Extension')SummaryThe Marke...
- 4/23/2024 12:00:00 AM
Marketing Specialist
- Pcc Sports
-
Lees Summit, MO
- Company Description PCC Sports is a family owned and operated company specializing in building and maintaining sports st...
- 4/23/2024 12:00:00 AM
Marketing Specialist
- 2ingage
-
Topeka, KS
- Description****Average salary is $54,329.60 (including wage, incentives, bonuses, overtime, shift differential, etc.)***...
- 4/23/2024 12:00:00 AM
Marketing Specialist
- H2scan Corporation
-
Valencia, CA
- Job Description Job Description Location: On-site, Valencia CA Type: Full-time Reports to: Marketing Manager Salary: $85...
- 4/21/2024 12:00:00 AM
About Michigan
Michigan consists of two peninsulas that lie between 82°30' to about 90°30' west longitude, and are separated by the Straits of Mackinac. The 45th parallel north runs through the state—marked by highway signs and the Polar-Equator Trail—along a line including Mission Point Light near Traverse City, the towns of Gaylord and Alpena in the Lower Peninsula and Menominee in the Upper Peninsula. With the exception of two small areas that are drained by the Mississippi River by way of the Wisconsin River in the Upper Peninsula and by way of the Kankakee-Illinois River in the Lower Peninsula, Michigan...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Specialist jobs
$67,457 to $92,317
Most Popular Cities in Michigan for Marketing Specialist Jobs
What does a Marketing Specialist do?
Marketing Specialist in Alexandria, LA
An email marketing specialist doesn’t just make sure your emails are delivered, they can also help you to ensure you don’t end up in a spam filter.
January 26, 2020
Marketing Specialist in Fayetteville, NC
Along with strong creative and investigative skills, a marketing specialist usually has some formal education as part of the preparation process for a career in marketing.
February 02, 2020
Marketing Specialist in Green Bay, WI
Inbound Marketing Specialists should have experience in attracting customers to a brand or website through content campaigns.
December 20, 2019