Marketing Specialist jobs in Lebanon, PA

Responsibilities include, but not limited to:

• Help develop marketing automation systems and capabilities
• Move huge amounts of data from our warehouse to our marketing automation tool to support campaigns
• Collaborate with team members to optimize marketing channels using data driven analysis
• Help define customer segments and profiles for targeting and marketing automation
• Conduct EDA (Exploratory Data Analysis) on enormous amounts of marketing data
• Collaborate with stakeholders and team members on measurement projects

Essential requirements:

• Bachelor's Degree in Marketing, Analytics, Economics, Finance, or Data Science
• SQL, Ability to write scalable queries
• Curiosity, accuracy, and the ability to quickly learn and develop new skills
• Strong communications, organization, and teamwork skills
• 3 Year's experience working in an analytics related position, preferably in ecommerce.
• 3 Year’s experience working with a marketing automation tool

Preferred Experience:

• Web analytics (Google Analytics or similar tool)
• Attribution Modeling
• Audience Building
• Experience using data visualization software (ex. Power BI or Looker Studio)
• Prior experience with large-scale, paid media accounts, preferably e-commerce businesses
• Python
• Liquid

The ideal candidate will possess the following qualities:

• Communicate Effectively: Ability to simply and confidently explain ideas to team members both written and verbally.
• Critical Thinking Skills: The marketing landscape can change rapidly and without warning, and the strategies that worked yesterday might not work today. Because of that, we need a curious individual who loves to dive in, experiment, and develop innovative solutions to new challenges.
• Entrepreneurial Spirit: Takes it upon themselves to find ways to add value to the team and business. They are self-motivated and creative in their quest to find actionable insights and new solutions. They can often be found saying “What if we tried this?” or “Maybe this is a better way to do it?” They have a knack for overcoming obstacles.
• Desire to Grow: Constantly seek to improve themselves and expand their professional knowledge and skill set.

• Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
• Access to a home router and modem.
• A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).
• A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
• The desire and ability to work and communicate with other team members via chat, webcam, etc.
• Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, NC, ND, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, and WY). H-1B Visa Sponsorship Not Available, W2 only.