Marketing Specialist jobs in Johnson City, TN

Eastman Credit Union is seeking a Digital Marketing Specialist. The Digital Marketing Specialist will design and execute marketing and member engagement campaigns using various digital communication channels to educate members and potential members about the benefits of ECU products and services. 

The Digital Marketing Specialist will also manage the organization’s digital marketing platforms such as the public website, social media platforms, member feedback channels, and various other digital marketing technologies.

Essential Duties and Responsibilities include the following.  Other duties may be assigned.

•         Design and deploy marketing campaigns across digital platforms to increase product and service adoption among current and potential members.

•         Design and maintain content for the organization’s public website, ensuring that content is relevant and presented in a way that reflects the organization’s brand.  Leverage analytics from the public website to drive continuous improvements to design and content.

•         Develop and manage the organization’s social media strategy while leading a cross-functional social media team to design and produce content consistent with the organization’s brand.

•         Administer content management systems for various digital communication and advertising channels such as the public website, social media platforms, and online/mobile banking.

•         Manage the organization’s member experience program and associated technologies to ensure that member feedback is consistently leveraged for improvements to the organization’s products and services.

•         Utilize research to maximize search engine optimization while developing media strategies that capitalize use of funds.

•         Develop and implement standards and maintenance procedures for digital media. 

•         Promote usage of digital marketing platforms such as the public website and social media among employees, members, and potential members.

•         Maintain up-to-date knowledge of relevant regulations and compliance topics for digital advertising.

•         Support special projects as needed.