Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
REPORTS TO: Beth Geier, Vice President
This marketing specialist position is responsible for supporting the client service team and agency new business growth in a variety of ways from assisting with the management of projects and preparing proposals to prospecting potential new business contacts. These activities will be done in collaboration with our existing account management teams. Plans and proposals will be prepared through careful market research and data interpretation. Information and insight regarding the evaluation of demographics, industry markets and competition, pricing, and campaign effectiveness will deliver ROI through measured performance and effective marketing decision-making.
General office support will be another duty of this position.
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