Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Department: Business Management
Reports To: Brand Manager Education
FLSA Status: Exempt
General Purpose of the Position:
The Education Specialist is primarily responsible for the vendor relationship and outward representation of Starin’s education brands: Advanced Network Devices (AND), Avantis, SMART, Vivitek IFP. Using an intimate understanding of the US K12 Education market, work to increase our standing with education brands by supporting their business goals. The Education Specialist will work closely with the Brand Manager Education to develop our education business following the Starin education strategy.
Education, Experience, and Core Competencies (Knowledge, Skills, and Abilities) Required:
Bachelor’s Degree in business/economics, Education, Telecom, or Media. CTS Certification a plus. 5 years of demonstrated sales and marketing management experience in Education products and services, or in classroom experience. Proven ability to lead others in a sales network to meet and exceed measurable sales and revenue goals. A proven track record of driving profitable growth and demonstration of established relationships. A strategic thinker who can architect a sales strategy while also being tactical and hands-on in the rollout of operational initiatives. Highly skilled in negotiations with strong business acumen. Strong customer focus, with excellent time management and organization skills while managing multiple projects. Seasoned cross-functional communicator with solid business ethics. Strong ability to effectively communicate (oral and written). Clear understanding of Track Selling. Knowledge of business-related math and application. Ability to use various computer programs and Personal Digital Assistants. Valid driver’s license and insurance.
Essential Duties and Responsibilities:
Physical Demands:
Work Environment
Career Path:
There are various career paths that can be followed. An Education Specialist could stay at the level and take on more responsibilities and perhaps more brands. An Education Specialist could move up to business manager with people management responsibility. All Associates are encouraged to have discussions with their Supervisor and the Human Resource Manager to view job descriptions and requirements for career advancement.
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