Marketing Specialist jobs in Greenville, SC

Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)

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Marketing Specialist
  • Travers Tool
  • Greenville, SC FULL_TIME
  • Marketing Specialist

    Position:

    The Marketing Specialist position oversees day to day implementation of the company’s marketing programs, including direct marketing and comprehensive digital marketing program. The position helps work with product and sales management to achieve company sales growth and profitability goals. This role develops, implements, and tracks marketing programs such as email, direct mail, and digital campaigns

    Primary Job Responsibilities:


    • Collaborate with the Director of Marketing to identify and coordinate marketing and branding initiatives that advance marketing goals around new customer acquisition, retention, and reactivation.
    • Working cross functionally Manage the implementation of company’s Hubspot CRM and Marketing platform including organizing data and planning and implementing campaigns to nurture new customers, grow share of wallet of existing customers and reactivate lost customers
    • Oversee digital marketing SEM programs to generate new customers such as content optimization, website optimization, digital retargeting, and Ad Words opportunities and develops key metrics for testing and optimization.
    • Brings technical skills and experience to SEO program development and maintenance of program.
    • Works with print companies and graphic design vendors to manage catalog and sales collateral production schedule and invoice reconciliation
    • Reviews marketing and sales collateral for branding guideline adherence
    • Works with Customer Service and Sales teams to support customer setup and communication and data standardization
    • Develops marketing reports using business visualization software, Phocas and makes recommendations based on trends analysis
    • Collaborates with IT to develop lifecycle marketing reporting, hygiene reporting and other company driven initiatives
    • Develops marketing reports and KPIs for executive management review
    • Conducts market research and analyze trends to identify new marketing opportunities
    • Assists with marketing strategy development and implementation for various initiatives aligned with departmental growth goals, process changes, or new segment expansions.

    Basic Qualifications:


    • Bachelor’s degree in marketing, public relations, or communication
    • 7 years marketing experience, preferably B2B
    • Microsoft Office proficiency with Access skills
    • Ability to quickly learn various department needs, value props, differentiators, and audiences.
    • Strong multi-tasker with experience in prioritization and analysis; Highly skilled in project management, with the ability to managing multiple projects at a time, within budget, and on deadline
    • Strong analytics background and a passion for the numbers, interpreting KPIs, reporting and analysis
    • Proficient in the use of Google Analytics and reporting
    • Proficient in CRM process and audience segmentation

    Preferred Skills/Abilities/Experience:

    • Digital marketing experience, including an understanding of SEO, SEM, web development and digital advertising
    • Experience with Hubspot
    • Experience in Marketing Automation campaigns and development
    • Experience managing print vendors
    • Experience managing budgets and allocations
    • B2B marketing experience
    • Strong analytical skills
    • Microsoft Access
    • Basic SQL

    Company:

    Travers Tool is a family owned and operating Industrial Supplies business started in 1924. We have 100 Associates here in the USA, some here in the upstate SC as well as NYC Metro, California and remote, and with sister companies world-wide. We are expanding our sales team and hiring folks who can grow and retain business and profit in an assigned territory by providing outstanding service and by targeting specific customers with a sales strategy. We are looking for people who share our core values of being Hungry, Humble and People Smart.

  • 12 Days Ago

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Digital Marketing Specialist
  • Greenville Federal Credit Union
  • Greenville, SC FULL_TIME
  • Job Opening: Digital Marketing Specialist Greenville Federal Credit Union is seeking a Digital Marketing Specialist to join our marketing team. In this role, you will be responsible for managing our m...
  • 20 Days Ago

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Digital Marketing Specialist
  • AnMed
  • Anderson, SC FULL_TIME
  • I. SUMMARY OF POSITION PURPOSE Develop and execute digital marketing strategies that align with the organization’s goals and objectives. Optimize the organization’s digital presence through SEO, onlin...
  • 4 Days Ago

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Digital Marketing Specialist
  • Blue Ridge Consultants
  • Greenville, SC PART_TIME
  • Location: We are only considering candidates near the cities below. Asheville, NC (Remote) Spartanburg, SC (Remote) Greenville, SC (Remote) Anderson, SC (Remote) Clemson, SC (Remote)Job Overview:The B...
  • 4 Days Ago

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Sr. Digital Marketing Specialist
  • Vivacity Tech
  • Greenville, SC FULL_TIME
  • The Sr. Digital Marketing Specialist will strategize, plan, coordinate, execute, monitor, and measure the company’s marketing and communications efforts under the direction of the Marketing Manager. T...
  • 26 Days Ago

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Digital Marketing Specialist
  • Chumney & Associates
  • Greenville, SC FULL_TIME
  • Exciting Opportunity for Recent College Grads! Are you ready to kickstart your career in the dynamic world of digital marketing? Look no further! Chumney & Associates, a cutting-edge advertising agenc...
  • 13 Days Ago

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0 Marketing Specialist jobs found in Greenville, SC area

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Marketing Associate
  • Kaizen Management
  • Greenville, SC
  • With years of experience in the communication field, Kaizen Management has created relationship-based methods focused on...
  • 3/28/2024 12:00:00 AM

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Marketing Manager
  • Clear Touch Interactive Inc
  • Greenville, SC
  • Job Description Job Description Description: Title: Marketing Manager Reports to: Director of Marketing and Events Locat...
  • 3/27/2024 12:00:00 AM

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Professional Sales Representative
  • Ermi LLC.
  • Greenville, SC
  • Ermi, LLC - Market Manager Location: Greenville, South Carolina Status: Full-Time Ermi is Hiring: Market Manager About E...
  • 3/27/2024 12:00:00 AM

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Event Coordinator - Greenville
  • Spare Time Entertainment Inc
  • Greenville, SC
  • ** Event Coordinator - Greenville** **Job Category****:** Sales **Requisition Number****:** BIRTH001559 Showing 1 locati...
  • 3/27/2024 12:00:00 AM

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Division Sales Manager
  • Meritage Homes
  • Greenville, SC
  • Responsibilities The Divisional Sales Manager provides direct support to the Sales function by assisting the Director of...
  • 3/26/2024 12:00:00 AM

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Marketing Manager
  • Clear Touch Interactive Inc
  • Greenville, SC
  • Job Description Job Description Description: Title: Marketing Manager Reports to: Director of Marketing and Events Locat...
  • 3/25/2024 12:00:00 AM

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Search Engine Marketing Specialist
  • FlowFound
  • Greenville, SC
  • Are you an expert in Google Ads optimization eager to master AI applications, including ChatGPT, custom scripting, and c...
  • 3/25/2024 12:00:00 AM

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Digital Marketing Specialist
  • Godshall Recruiting
  • Greenville, SC
  • Salary: $60K What is your perfect fit? Is it to be an integral part of a company's marketing and branding? Is it the opp...
  • 3/24/2024 12:00:00 AM

Greenville is located at 34°50′40″N 82°23′8″W / 34.84444°N 82.38556°W / 34.84444; -82.38556 (34.844313, −82.385428), roughly equidistant between Atlanta (145 miles [233 km] southwest), and Charlotte, North Carolina (100 miles [160 km] northeast). Columbia, the state capital, is 100 miles (160 km) to the southeast. Greenville is in the foothills of the Blue Ridge Mountains, a physiographic province of the larger Appalachian Mountains range, and includes many small hills. Sassafras Mountain, the highest point in South Carolina, is in northern Pickens County, less than 40 miles (64 km) northwe...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Specialist jobs
$64,450 to $88,201
Greenville, South Carolina area prices
were up 1.5% from a year ago

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