Marketing Specialist jobs in Bethlehem, PA

Position: FT - Program Marketing Specialist ($18hr - $24hr).

Location: Bethlehem, PA

The Organization:

Valley Youth House empowers and strengthens the lives of children, youth, and families through inclusive programming that builds resilience and fosters growth and independence. VYH works from a trauma-informed / healing-centered perspective, incorporating positive youth and human development and cultural awareness into all aspects of its services. The agency is committed to ensuring that clients and staff feel safe, have choice and voice, collaborate in a trusting environment, and are empowered to make a difference in their own lives and the agency.

Why Join Us?

• We offer a competitive compensation package with paid time off (PTO) to promote work-life balance.
• Comprehensive health, dental, and vision insurance coverage, including prescription benefits.
• Enroll in our 401(k)-retirement plan and enjoy a company match up to 6% to secure your financial future.
• Short- and Long-Term Disability coverage for peace of mind.
• Take advantage of our pre-tax spending accounts (Health Care and Dependent Care FSA).
• Health and wellness programs to support your overall well-being.
• Referral program where you can earn rewards for bringing talented individuals to our team.
• Tuition reimbursement program to fuel your professional growth
• An extensive orientation program to ensure a smooth onboarding process.

Essential Functions of the Program Marketing Specialist

• ACQUISITION & RETENTION: Implement and advance Referral Marketing Plan focusing on referral acquisition and retention strategies
  • Work with Cabinet and Program Portfolio & Growth Subcommittee to enact marketing plan to promote the benefits of partnering with VYH
• Utilize reporting and analytics to track key metrics
• AWARENESS: Build awareness in order to increase Agency program revenue
  • Update, develop, and inform content, including print and digital, that supports the promotion of Agency programming
  • Create and distribute e-newsletter specific to industry/referral audience
• OUTREACH: Create connections and deepen relationships internally with program staff and externally with referral sources
  • Attend networking and outreach events related to promoting the Valley Youth House mission and program offerings as a community liaison

Minimum Qualifications for the Program Marketing Specialist:

• A Bachelor's degree and 1-3 years of experience: marketing, communications, or public relations experience and/or non-profit, youth, or social services sector experience
• The individual must have and maintain a valid driver's license and be willing to travel regionally when necessary
• The candidate must be an individual who has never been convicted of any child abuse offenses

Preferred Qualifications

• Knowledge of DHS, DHHS, JPO, County Children & Youth, or Child Welfare systems
• Maturity, motivation, and commitment to the Valley Youth House mission, vision, and core values
• Strong project management and organizational skills
• The ability to work independently but also collaborate across departments in a team environment

Physical Requirements:

• The employee frequently is required to stand; walk; or sit for prolonged periods at a desk, working on a computer.
• This position requires the ability to occasionally lift office products and supplies up to 35 lbs.
• This position requires travel up to 35% of the time to different regional VYH offices/sites, meetings, and Advancement related events, sometimes during evenings or weekends, as needed.

**If eligible: Medical, vision, and prescription benefits available after the first month of hire, Vacation, Sick, and Personal Time Off, 401k -6% match, Employer-paid clearances, physical and training, Opportunities for Tuition reimbursement, Opportunities for licensure supervision hours for LCSW and LPC.

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