Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Job Summary
Strategically implement the marketing plan's paid verticals to support clinical areas, ancillary programs and the hospital system as a whole.
Develop and coordinate the identification of marketing methods, tools, budgets and vehicles to achieve plan goals to both internal and external audiences about MH services.
Purchase media including billboards, digital advertising, tv advertising, radio commercials, and paid social media ads. Actively participate in hospital department / team meetings.
Manage inventory of MGH's branded gear.
Minimum Job Requirements
A Bachelor's degree in business, marketing, management, or communication and one (1) year of related marketing / business experience.
OR-High school diploma or its equivalent and five (5) years of related marketing / business experience.
Preferred Job Requirements
Experience buying media.Experience monitoring Search Engine Optimization (SEO).Healthcare experience.
Skills / Knowledge / Abilities
Knowledge of marketing best practices and strategies.Ability to track views / impressions for all purchased media to help direct our buying strategy.
Monitor Search Engine Optimization (DEO) efforts and manage Google Business locations for every MGH location.Excellent communication skills to effectively and tactfully communicate with patients and their families and guests, co-workers, managers, providers and other hospital personnel on a one-to-one basis using appropriate grammar, vocabulary and word usage.
Interpersonal skills necessary in order to carry out duties in a professional manner, as well as the ability to work well under stress.
Highly developed computer skills to include proficiency with Microsoft Office and the ability to learn and proficiently perform computer applications related to department operations and job function.
Excellent customer service skills.Strong organizational skills in order to manage multiple issues simultaneously combined with ability to effectively prioritize.
Ability to be discreet and protect the integrity of any confidential matter or information encountered during the performance of job duties.
Working Conditions
Typical office environment with prolonged sitting and occasional standing and walking.Work may be subject to interruptions and occasional high stress levels.
May attend special functions and meetings at various locations within the hospital and community.Occasional overnight stays.
Physical and Mental Activities, Tools and Equipment
Uses computer and other standard office equipment and lifting standard office supplies or equipment.Extreme concentration and attention to detail.
Lifting, pushing, pulling, walking, sitting, reaching, bending, kneeling or stooping to perform duties in a safe manner.
Equal Opportunity and Affirmative Action Employer : Minority / Female / Veteran / Disability.
Marion Health is a smoke-free environment.
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Last updated : 2024-04-06
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