Marketing Manager manages the projects and execution of marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the marketing vision into specific projects, action plans, and tactics. Being a Marketing Manager oversees critical marketing functions to ensure the information and support for programs are effectively delivered. Establishes robust data streams and analytical processes to track and Identify changes in customers, competitors, and business climate and enable responsive marketing activities. Additionally, Marketing Manager develops effective marketing teams and scalable processes to execute short-term and long-term marketing plans. Manages vendor selection, relationships, and budgets. Typically requires a bachelor's degree. Typically reports to a director. The Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Job Summary:
We are seeking a talented and experienced Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our specialized equipment for the mining and construction industry around the world. You will work closely with the sales team to drive customer acquisition and retention. The ideal candidate has a strong background in digital marketing, including experience with WordPress, marketing automation, advertising, analytics, research, copywriting, email marketing, Google, and performance marketing.
Duties:
- Develop and execute marketing strategies to drive customer acquisition and retention
- Create and manage digital marketing campaigns across various channels
- Utilize marketing automation tools to optimize lead generation and nurturing
- Conduct market research to identify trends and opportunities
- Collaborate with cross-functional teams to develop compelling content for various marketing channels
- Monitor and analyze campaign performance using analytics tools
- Manage social media accounts and engage with followers
- Oversee the development of marketing collateral such as brochures, flyers, and presentations
- Stay up-to-date with industry trends and best practices in digital marketing
Skills:
- Proficient in WordPress for website management and content creation
- Strong knowledge of marketing automation platforms such as HubSpot or Marketo
- Experience in developing and executing advertising campaigns across different platforms (e.g., Google Ads, Facebook Ads)
- Proficient in analytics tools such as Google Analytics to track campaign performance and make data-driven decisions
- Excellent research skills to identify market trends and consumer insights
- Strong copywriting skills for creating compelling content across various channels
- Familiarity with e-commerce platforms for online sales optimization
- Experience in email marketing campaigns using platforms like Mailchimp or Constant Contact
- Proficient in Google Suite tools for collaboration and reporting purposes
- Knowledge of performance marketing strategies to drive conversions
If you are a passionate marketer with a proven track record of driving results, we would love to hear from you. Join our team and help us take our marketing efforts to the next level!
Note: Please do not include any contact information or placeholders for contact information in the job description.
Job Types: Full-time, Part-time
Pay: $50,000.00 - $85,000.00 per year
Benefits:
Experience:
Ability to Commute:
Work Location: Hybrid remote in Colchester, VT