Marketing Manager manages the projects and execution of marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the marketing vision into specific projects, action plans, and tactics. Being a Marketing Manager oversees critical marketing functions to ensure the information and support for programs are effectively delivered. Establishes robust data streams and analytical processes to track and Identify changes in customers, competitors, and business climate and enable responsive marketing activities. Additionally, Marketing Manager develops effective marketing teams and scalable processes to execute short-term and long-term marketing plans. Manages vendor selection, relationships, and budgets. Typically requires a bachelor's degree. Typically reports to a director. The Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Position Summary
Responsibilities for the Digital Marketing Manager position include strategizing and executing effective and holistic digital marketing campaigns, increasing key performance metrics, and reporting on campaign performance for FSM clients. As the manager of the digital marketing team, this position establishes best practices and develops the team’s digital marketing expertise. This position reports to the Vice President of Performance.
Responsibility #1 – Digital Marketing Strategy and Execution
Responsibility #2 – Digital Marketing Management
Skill Set
Education
Full Spectrum Marketing provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.