Marketing Manager jobs in Lafayette, IN

About the Position:

The Strategic Marketing Manager will be responsible for the development of strategic marketing initiatives for VMS clients. This role will create and execute integrated marketing communications & tactics to engage and drive awareness with prospective and current clients. You will be responsible to successfully manage and design multi-channel campaigns and equip the business development team with compelling marketing collateral that help generate new prospects and advance existing opportunities.

Essential Functions:

Marketing Strategy

• Define and communicate the organization's value proposition and differentiators across our suite of products.
• Strategy, planning, execution (inclusive of content development), management, measurement and reporting of initiatives within 4 areas:
  • Events marketing - conference and industry event attendance and sponsorship
  • Thought leadership marketing - webinar and conference presentation development, white-papers and reports, and publication strategy
  • Awareness marketing strategy - SEO/SEM, print and digital advertising strategy, email blasts, social media campaigns & strategy
  • Corporate marketing - website and PR strategy
• Track, measure, and optimize key marketing initiatives including developing and reporting on monthly dashboards to the leadership team
• Develop and drive annual corporate marketing plan in conjunction with head of marketing

Sales & Marketing Collateral

• Partnering with Business Development to support sales enablement - presentation templates, collateral, and proactive compelling content creation
• Supporting development of new product / feature rollout, product demos / videos in collaboration with Business Development & Product team
• Partnering with Business Development to support request for proposal (RFP) creation and development
• Partnering with Client Solutions team to support client retention efforts inclusive of developing compelling content, holiday campaigns, etc.
• Communicate with and educate client facing teams regarding new and planned marketing activities
• Competitive intelligence monitoring and management

Content Strategy & Execution

• Translate market positioning and value prop into highly compelling customer facing collateral
• Design, develop and execute a robust content strategy that includes thought leadership, educational content, whitepapers, patient services reports, case studies, and more (includes content creation/writing)
• Ensure that the content aligns with customer needs and supports our positioning as an innovative and trusted industry leader
• Able to create brand/patient/educator stories using multi-media content for a range of channels - case studies, blogs, thought leadership, press and PR through written, video, audio and visual tools

Market Intelligence

• Subject matter expert on competitive landscape for VMS products and services
  • Leverage market insights to refine marketing strategies and tactics
  • Stay abreast of industry trends, competitive landscape, and market dynamics to identify opportunities for growth, innovation, and differentiation
• Visionary for what best in class patient support solutions/materials look like
• Deep understanding of VMS customer needs
• Ensure VMS products and services are recognized as a key differentiator in the delivery of patient support for our clients

Required Education and/or Experience:

• 7-10 years of direct experience in marketing or communications within the pharmaceutical and healthcare industry
• Bachelor’s degree in Marketing, Communications, Journalism, Professional Writing or relevant field

Required Skills:

• Experience working in biopharma solution providers and/or with patient facing digital health solutions preferred
• Highly developed training, presentation, and written communication skills
• Expert ability to manage projects from concept to completion
• Robust content development & business writing experience
• High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity, and change.
• Ability to communicate effectively with senior management.
• Exceptional leadership, communication, and interpersonal skills.
• Analytical mindset with the ability to interpret data and insights to make informed decisions.
• Demonstrated success in developing and executing strategic marketing plans that drive business growth as well as setting marketing KPIs.
• Strong understanding of the pharmaceutical industry, including legal/regulatory requirements, drug development lifecycle, and market trends.
• Proven experience in content strategy and supporting business development through key marketing initiatives.