Marketing I.S. Manager jobs in Portsmouth, VA

Marketing Manager (MM) is a key role that requires knowledge of, skills to create, and proven ability to execute on targeted marketing plans. The MG is not only a strategist but also a hands-on creator and executor, someone who revels in being involved in both high-level discussions/strategy as well as detailed execution. This role requires a blend of creativity and analytical skills to create and implement effective marketing strategies that increase brand awareness and sales. There may be up to 15% travel required.

Responsibilities:

• Develop and execute comprehensive marketing strategies to achieve sales goals.
• Create impactful content that accurately communicates product information and promotes the brand.
• Direct and execute on various marketing initiatives including creating visual content such as photos, videos, logos, and infographics.
• Manage and participate in trade shows, conferences, and other events.
• Draft and distribute press releases; identify and leverage press opportunities.
• Implement and monitor effective social media strategies.
• Ensure all messaging and content align with company branding and business objectives.
• Measure, analyze, and drive growth through various marketing channels.
• Plan and deliver an integrated strategic vision for marketing.
• Lead creative marketing campaigns and assist in various marketing activities including content optimization and advertising.
• Analyze marketing data to inform future strategies.
• Maintain the company's online presence and manage digital inquiries.
• Uphold company's brand standards across all communication mediums.
• Create and edit corporate communications including presentations, newsletters, and media kits.
• Conduct or manage market research to understand customer behavior and trends.
• Liaise with external vendors for promotional events and campaigns.
• Collaborate with internal teams for coordinated marketing efforts.
• Develop and present training materials on marketing and branding campaigns.
• Manage internal marketing personnel as well as outside contractors.

To be considered you will need:

• Bachelor's degree in Marketing or relevant field.
• Minimum of 3 years of relevant work experience.
• Thorough understanding of marketing elements and platforms (including traditional and digital marketing such as SEO/Social Media) and marketing research methods
• Solid computer skills including; MS Office, marketing software (Adobe Creative Suite) and applications (web analytics, Google AdWords, etc)
• Knowledge of HTML, CCS, PHP, WordPress, and web development tools (Preferred not essential)
• solid company-centric ideology.
• creative problem-solving skills.
• the ability to balance multiple priorities.
• core values of honesty and respect.
• a thirst for learning.
• the desire to be challenged.
• to be a Self-manager, self-starter, and self-motivator.
• to see things to completion.