Marketing Director jobs in Worcester, MA

Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director, E-commerce Marketing
  • Better Talent Advisors
  • Worcester, MA FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US.

     

    ABOUT US

    We are a well established company operating in the industrial supply space. We sell all across the US, Canada, and Mexico through a combination of e-commerce sales and direct sales. In total, we are a licensed reseller for over 14 million SKUs! Current total revenue is in excess of $60MM in annual top line sales. To date we have largely been driving our organic and paid acquisition strategies through an agency partner but have reached a plateau with that path. At this time we are seeking a marketing leader to build out the E-commerce marketing function in house. This will be an individual contributor role to start with the expectation of building a team. You will have a budget for vendors and ad spend as well. We are seeking a Marketing professional who has deep subject matter expertise driving paid and organic programs in an ecommerce company with a catalogue of 1 million plus unique product SKUs. Candidates coming from electrical supply, industrial supply and related industries are highly preferred.

     

    ABOUT THE ROLE

    Reporting to the CEO, you will have a high degree of autonomy and an expectation to both drive strategy and an execution model. The top line goal is to double online sales within 12 months of starting. The ideal candidate is highly analytical and lives in the data. You are constantly proactively looking through the traffic data for opportunities to deploy new strategies and not afraid to double click, dig in, and identify root causes of variances in traffic and revenue as relates to particular strategies. For someone who is creative, thrives in a high autonomy environment, and has the deep subject matter expertise with regards to paid and organic search marketing, this is an ideal role.

     

    DUTIES & RESPONSIBILITIES

    - Drive the overall E-commerce marketing strategy to double online sales within 12 months

    - Evaluate current marketing infrastructure, architecture and strategies and drive continuous improvement

    - Implement, run, and work in various paid and organic marketing tools to monitor traffic data and act accordingly

    - Source and manage vendors, contractors, and partners with an emphasis on offshoring

    - Design, implement, and manage various projects and programs

    - Design and execute various paid and organic acquisition strategies including online and other media channels

    - Hire and grow an internal team as needed

     

    EXPERIENCE AND QUALIFICATIONS

    The ideal candidate brings a mix of strategy and execution to the table and is obsessed with data. We are seeking a highly analytical person who lives in the data, parsing and filtering down on large volumes of data to gain valuable insights and act upon them. You're a tinkerer and constantly trying new strategies to stay ahead of the curve. The emphasis for this role is not about messaging strategy, content, or design - it's about analyzing data and using that data to inform decisions and strategies. 

    • First and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords).
    • You are knowledgeable about GA4 standards and the impact of these standards vs universal analytics
    • You intimately understand the limitations and intricacies of Google adwords, keywords, tag manager, various bidding paradigms, etc.
    • You have had direct ownership of an annual marketing budget of at least $1 Million. Ideally $3M .
    • You have hands-on, direct and deep experience running various tools for paid and organic search and are comfortable working in them on a daily basis
    • Minimum 3 years in a B2B e-commerce environment with massive number of SKUs (minimum 1 million SKUs)
    • Experienced writing job ads, project plans, and recruiting offshore resources through platforms such as upwork
    • Experienced sourcing and managing offshore teams for projects and programs both long and short term
    • Strong plus if you have in-housed an ecommerce marketing function in a company that had previously relied on an agency to drive the function prior to your joiing
    • Strong plus if you have built an e-commerce function from the ground up

     

    WHAT'S IN IT FOR YOU?

    • Generous base salary and bonus structure (DOE)
    • Full benefits including health insurance, 401(k) with company match, etc
    • Bonuses based on key objectives such as decreased durations, delivery of internal projects, and other KPIs
    • 100% work from home
    • High relevance and impact in the company. Reporting to CEO and COO.
  • 20 Days Ago

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Regional Director of Marketing/ Admissions
  • RegalCare
  • Worcester, MA FULL_TIME
  • Regional Director of Marketing & Admissions RegalCare is looking for a Regional Director of Marketing and Admissions to join our team! Our company is committed to focusing on these important pillars t...
  • 21 Days Ago

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Regional Marketing Director
  • Berkley
  • Marlborough, MA FULL_TIME
  • Company Details Acadia Insurance is a regional property casualty insurer with offices throughout the Northeast. As a member of W.R. Berkley Corporation (NYSE: WRB), one of the largest property casualt...
  • 23 Days Ago

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Associate Director of Marketing and Communications
  • Cushing Academy
  • Ashburnham, MA FULL_TIME
  • Cushing Academy seeks to hire an Associate Director of Marketing and Communications to begin January 2, 2024. The Associate Director will develop and design social media campaigns and marketing materi...
  • 2 Days Ago

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Product Marketing Director
  • Wilson Language Training
  • Oxford, MA FULL_TIME
  • Job Summary: Product Marketing Director is responsible for raising awareness and building excitement for both internal and external customers about updates to Wilson programs as a key part of the go-t...
  • 1 Month Ago

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Director of Business Development and Marketing
  • JobRapido
  • charlton, MA FULL_TIME
  • Job DescriptionPOSITION TITLE: Director of Business Development and MarketingFLSA STATUS: ExemptREPORTS TO: Executive Director, Home Health and HospiceSUPERVISES: All Home Health and Hospice Account M...
  • 1 Month Ago

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0 Marketing Director jobs found in Worcester, MA area

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Partner Marketing Manager
  • Epsilon
  • Boston, MA
  • Job Description As a Partner Marketing Manager at Epsilon, you will play a pivotal role in supporting the growth and suc...
  • 3/28/2024 12:00:00 AM

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Omnichannel Marketing (Director - Senior Director)
  • Karuna Therapeutics
  • Boston, MA
  • Position: Omnichannel Marketing (Director - Senior Director) Position Summary Karuna is seeking an experienced and motiv...
  • 3/27/2024 12:00:00 AM

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Long Term Customer Care Marketing Director
  • Manulife and John Hancock
  • Boston, MA
  • We are a leading financial services provider committed to making decisions easier and lives better for our customers and...
  • 3/27/2024 12:00:00 AM

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Retail & Online Marketing Director (North America)
  • Jabra
  • Lowell, MA
  • **ORGANIZATIONAL PLACEMENT / REFERENCE CRITERIA** As Director of North America Retail & Online Marketing you will join G...
  • 3/27/2024 12:00:00 AM

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Senior Marketing Manager
  • EF Education First
  • Cambridge, MA
  • EF Educational Tours (ET) and Explore America (EA), divisions of EF Education First, are seeking a driven, collaborative...
  • 3/27/2024 12:00:00 AM

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Marketing Manager
  • A-Line Staffing Solutions
  • Boston, MA
  • Job Description Job Description Title: Senior Marketing Manager – Healthcare Delivery In-Store Experiences Pay Rate: $40...
  • 3/27/2024 12:00:00 AM

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Associate Marketing Director
  • DivcoWest
  • Cambridge, MA
  • Associate Director, Marketing JOB DESCRIPTION Company Background Founded in 1993, DivcoWest, a DivCore Capital company, ...
  • 3/25/2024 12:00:00 AM

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Senior Marketing Manager
  • Marchon Partners
  • Boston, MA
  • THE ROLE This is a newly created role within the Global Investment Marketing team will support overall business growth o...
  • 3/25/2024 12:00:00 AM

Worcester has a total area of 38.6 square miles (100 km2), 37.6 square miles (97 km2) of land and 1.0 square mile (2.6 km2) (roughly 2.59%) of water. Worcester is bordered by the towns of Auburn, Grafton, Holden, Leicester, Millbury, Paxton, Shrewsbury, and West Boylston. Worcester is known as the Heart of the Commonwealth, because of its proximity to the center of Massachusetts. The city is about 40 miles (64 km) west of Boston, 50 miles (80 km) east of Springfield, and 38 miles (61 km) northwest of Providence, Rhode Island. The Blackstone River forms in the center of Worcester by the conflue...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Director jobs
$197,931 to $264,014
Worcester, Massachusetts area prices
were up 1.6% from a year ago

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