Marketing Director jobs in Texas
Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Marketing Director jobs
- Marketing Analytics - MD Anderson Cancer Center Careers
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United States, TX
FULL_TIME
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The mission of The University of Texas MD Anderson Cancer Center is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.
Summary
The primary purpose of the Program Director, Marketing is to lead the marketing analytics program for the global brand to demonstrate return on investment, contribution impact and general brand impact. This role will connect performance metrics to promote growth, while leading and providing direction for measuring the health of the brand on an ongoing basis and cultivate marketing ROI and reporting for the institution. This leader will manage strategy and provide direction on all analytics programs including (but not limited to): assessment frameworks, testing, tracking, and analyzing including business intelligence, campaign effectiveness and ROI. The role will continue to interface across all groups within Marketing but also expand its scope to meet the strategic demands and initiatives of the institution across the Institutional Affairs division and other identified stakeholder groups.
The ideal candidate will have a Bachelor's degree in Marketing/Communication, Data Science, IT or other related field, as well as at least eight years of marketing performance or analytics experience. At least three years of experience in a management or supervisory role is also preferred.
Key Functions
Marketing Performance, Analytics & Reporting
- Protect MD Anderson data and provide guidance for first party data initiatives as it relates to third party cookie deprecation.
- Understand marketing funnel and media buying for purposes of performance reporting and optimization recommendations.
- Oversee tracking of the MD Anderson brand health scores, concept testing, website usability testing, patient experience measurement, segmentation, and ad hoc analytics initiatives as needed.
- Outline and implement analytics tool reporting requirements (e.g., pixels, JavaScript, field parameters, source code capture), data capture, and data integration needs based on documented objectives and requirements in measurement plan.
- Manage and guide growth of new, web-based analytical tools to synthesize data into digital personalization for the MD Anderson public website and Marketing initiatives.
- Generate and develop recommendations for opportunities to integration across the institution and prove marketing effectiveness using business intelligence tools and ROI formulas.
- Lead the strategic development and implementation of marketing effectiveness in the areas of demand generation, brand performance, paid/owned/earned initiatives, and patient experience derived through these efforts.
- Regularly communicate outcomes to management and executive teams.
People, Budget, and Vendor Management
- Oversees budget forecasts and management with particular emphasis on ROI of initiatives.
- Tracks, manages, and reports expenses for programs
- Proactively develop positive, long-term relationships with key agency contacts creating and socializing an integrated workflow process
- Works with support staff as well as vendors and to provide ongoing communication of assignments, projects, and budgets.
- Provides direction and oversight for the program and personnel/support staff.
Education
Required: Bachelor's degree in Business Administration, Healthcare Administration or related field.
Preferred: Master’s degree in Business Administration, Healthcare Administration or related field.
Experience
Required: Five years project/program management experience. May substitute required education degree with additional years of equivalent experience on a one to one basis. Preferred degree may substitute for two years of required experience.
It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html
Additional Information - 14 Days Ago
- International NGL Marketing - Energy Transfer Family of Partnerships Careers
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HOUSTON, TX
FULL_TIME
- Are you interested in joining our team? Chat with our digital assistant to learn more about our company and apply right from your mobile device!Text ETP to 25000 to get started or apply through this w...
- 2 Days Ago
- Legends Sales & Marketing
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Frisco, TX
FULL_TIME
- LEGENDS Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Lege...
- 1 Day Ago
- Houston Astros, LLC
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Corpus Christi, TX
FULL_TIME
- Department: Marketing Supervisor: General Manager Classification: Full-Time/Exempt Summary The Director, Marketing is responsible for all aspects of the Corpus Christi Hooks brand and communications, ...
- 17 Days Ago
- P. Terry's Burger Stand
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Austin, TX
FULL_TIME
- Benefits: 401(k) Bonus based on performance Dental insurance Health insurance Paid time off Stock options plan Vision insurance Join our Team!P. Terry’s is accelerating its growth around Texas. Suppor...
- 18 Days Ago
- Astute Business Solutions
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Remote, TX
FULL_TIME
- Astute Business Solutions, an Oracle Cloud Managed Service Provider and Implementer seeks a motivated and experienced Marketing Director to lead and manage all inbound and outbound marketing activitie...
- 18 Days Ago
Marketing Director jobs at Popular Companies
- Acker-stone
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Corona, CA
- Job Title: Marketing Director Department:Marketing Reports To:CEO FLSA Status: Salaried (Exempt) Compensation: $75,000.0...
- 4/26/2024 12:00:00 AM
- Dahua Technology USA
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Irvine, CA
- Who we are: Dahua Technology USA Inc. is a leader of video security equipment manufacturing, according to an Omdia 2020 ...
- 4/26/2024 12:00:00 AM
- Flagship Facility Services, Inc.
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Southlake, TX
- Flagship is seeking a high-energy Marketing Director with an entrepreneurial spirit and a marketing generalist’s broad e...
- 4/25/2024 12:00:00 AM
- Flagship Facility Services Inc.
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Southlake, TX
- Flagship is seeking a high-energy Marketing Director with an entrepreneurial spirit and a marketing generalists broad ex...
- 4/25/2024 12:00:00 AM
- My Legal Academy
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- Overview: My Legal Academy, an online educational company focused on helping lawyers grow and automate their virtual law...
- 4/23/2024 12:00:00 AM
- Storm3
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- Sr. Marketing Manager/Director ⚡ Proteomics/Life Sciences In Office (San Francisco Bay Area) Competitive Salary ($160,00...
- 4/22/2024 12:00:00 AM
- Aimic Inc
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Lincoln, NE
- Job Summary: The Marketing Director is responsible for developing and implementing strategic marketing/communication ini...
- 4/22/2024 12:00:00 AM
- Aluf Plastics
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Orangeburg, NY
- Who We Are: Aluf Plastics is a large manufacturer of trash bags and a wide range of products serving the packaging and c...
- 4/22/2024 12:00:00 AM