Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Join Revant Optics as our Director of Marketing and become an integral part of the Revant Leadership Team! At Revant Optics, we're on the cusp of building a globally recognized vision brand, fueled by innovation, local manufacturing, inspiring, sustainable products, and effective storytelling. We're seeking a visionary, self-starter who isn’t afraid to get into the work and lead by example. The right candidate embodies strategic prowess, inspirational leadership, and a deep-rooted understanding of the full spectrum of digital marketing, from audience segmentation to market dynamics.
In this role, you'll spearhead revenue and profit growth through meticulously crafted digital marketing strategies, guiding our team to create impactful campaigns that not only boost revenue but also elevate brand visibility and enhance customer lifetime value. Reporting directly to our Founder/CEO, you'll lead a team of five talented marketing professionals and inspire them to do their best work through a mix of analytical thinking and creative marketing.
Revant is dedicated to revolutionizing the eyewear industry with superior quality products, advanced technology, and sustainable practices at our core. Committed to diversity, equity, and inclusion, we're building a culturally attuned organization where every voice matters.
If you're an experienced and driven digital marketing leader with an appetite for a growth-oriented, fast paced-environment join us to make a meaningful impact in the eyewear industry. Apply now and let's embark on this transformative journey together!
Revant offers a competitive compensation package including:
About Revant
Revant is the largest and fastest-growing direct-to-consumer replacement lens company on the planet. We are dedicated to creating the most sustainable vision brand in the world by keeping eyewear in play. We are committed to evolving the eyewear industry with innovative and sustainable optical manufacturing processes and products designed to provide the best visual experience possible. Our dedication to making better products in a better way, and providing stellar consumer experiences, is fueled by the belief that the vision industry needs to focus less on flash and more on thoughtfulness.
Revant is committed to the principles of inclusion, diversity, and equity. We create community and build trust by fostering a culturally attentive organization. We reach out to diverse candidates who will contribute a range of perspectives, experiences, skills and ideas to how we work, our programs and our services to best serve, reach and reflect the rich diversity of the customers we serve.
Essential Functions
Strategic Leadership
Growth Strategy
Data Analytics and Insights
Brand Development
Multi-Channel Marketing
Competencies
Revant Values
Initiative
Empathy
Focus
Trust
Work Environment - Hybrid (Tuesdays and Wednesdays in office)
While working remotely, you will need a quiet space that you can use to allow you to be present and focused during work hours. In addition to two days in the office per week, your position may require you to be physically in the office more often when projects or in person meetings are required.
When working at the office, we operate under Good Manufacturing Practices which may at times require wearing safety glasses and closed toe shoes. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
Travel
Potential for 2-3 weeks of travel per year.
AAP/EEO Statement
It is the policy of Revant Optics to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Revant Optics will provide reasonable accommodations for qualified individuals with disabilities.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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