Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
VisionPoint Marketing, a Google Premier Partner, is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities across the country in pursuit of their marketing and enrollment goals. Our portfolio features a range of award-winning campaigns and projects which we showcase at national conferences every year.
We are seeking an experienced Director of Paid Media to join our talented team. As the Director of Paid Media, you will play a hands-on, pivotal role in driving our clients’ integrated advertising strategies and optimizing campaign performance. This position will lead the paid media practice area for the agency, overseeing both digital and traditional media. We are looking for a leader who has significant paid media experience within an agency setting who both understands how to operationalize media processes and solutions, and who also has led and managed a growing team at scale. The ideal candidate will have a passion for paid media and a proven track record of delivering exceptional results both personally at the campaign level but also through the leadership of a high-performing team. This role can be in-person, hybrid, or fully remote.
What You Will Do
Team Leadership
Ad Operations
Experience and Education
The ideal candidate would possess the following skills, interest and experience:
Don’t quite meet all of our requirements? Apply anyways. Research shows that people from underrepresented identities are less likely to apply to a job if they don’t match the posted requirements to a T. We at VisionPoint value diversity and want to continue creating a diverse, inclusive, and equitable environment. If this role and the prospect of serving the higher education sector excites you, but you are missing a few bullet points, we would still love to see your application. Even if this role isn’t the right fit, there’s a chance another role or a future opportunity could align with your experience.
COMPENSATION
Commensurate with experience.
WHAT WE ARE LIKE HERE AT VISIONPOINT
At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with — and contribute to — our culture. Our communication, collaboration, satisfaction and growth are largely dependent upon how we all, as individuals, embrace and live out our values. We have a laser focus on knowing, providing solutions for, and advancing higher education because of its transformative power in the world. We believe in the work we do, we support each other, we work hard, and we like to have a bit of fun, too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.