Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Position Summary: In alignment with regulations, policies & procedures, the Marketing Director is responsible for driving the census and maintaining a pipeline for generating maximum revenue from occupancy of the assigned community as well as establishing the OPS brand in the local market. This includes but is not limited to - Developing, pre-qualifying & tracking leads through CMS, implementing an impactful marketing mix for affordable assisted living, developing & monitoring referral relationships for maximum effectiveness, and spearheading the move-in process for timeliness & quality customer service experience in the process.
Leadership in Alignment with Values
Community Relations
Experience & Qualifications:
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