Marketing Director jobs in Methuen, MA

Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director of Marketing
  • IWP
  • Andover, MA FULL_TIME
  • Director of Marketing is responsible for establishing & implementing strategic and tactical communications designed to capitalize on market opportunities and generate demands. This position will also design and lead a creative, integrated, multi-channel marketing department that builds brand awareness and reputation, provides a steady flow of sales leads, and measures the return on marketing program investments.

    What You'll Do

    • Develop a cohesive marketing strategy to attract and engage both B2B and B2C prospects and drive conversions
    • Oversee all aspects of the marketing mix, including digital marketing, collateral creation, content strategy, SEO, customer acquisition, and more
    • Shape and influence the visibility of the IWP brand and its voice within in-person and virtual event settings
    • Lead the development and management of the overall brand portfolio
    • Manage public relations and media to shape the Company narrative and reputation
    • Creatively drive and measure ROI, attribution, and overall growth goals
    • Conduct research to continuously assess and expand customer personas, segmentation, and develop material tailored throughout the relationship life cycle
    • Conceive internal communications strategy to keep employees informed on important Company matters and boost engagement
    • Develop and oversee yearly marketing budget

    What You'll Need to Succeed

    • Bachelor’s Degree in marketing, communications, or a related field
    • Minimum of 5 years marketing experience, preferably in the healthcare industry
    • Strong background working with external field sales, specifically selling a service rather than a product
    • Exceptional understanding of the comprehensive marketing mix, including digital and direct efforts
    • Certified in SEO and social media marketing tactics
    • Experience developing and executing marketing strategies
    • Ability to manage multiple projects and successfully delegate responsibilities
    • Exceptional written and verbal communication skills
    • Strong experience with Microsoft Programs, including Word, PowerPoint, and Excel
    • Understanding of workers’ compensation insurance and pharmacy landscape
    • Experience using Salesforce.com CRM and HubSpot Inbound software
    • Demonstrated ability to direct creative with attention to detail in a fast-paced environment
    • Ability to act in a professional setting that sets the tone for others
    • Experience in crisis management and media
    • Ability to work effectively with staff, management, and constituents

     

    NOTE:   This job description is intended to describe the general nature and level of the work being performed by employees in the position. It is not intended to be a complete list of all responsibilities, duties and skills for the position. IWP reserves the right at all times, in its sole discretion, to add or subtract duties and responsibilities, as it deems necessary.

     

    Make a Difference with IWP

    Injured Workers Pharmacy (IWP) is proud to be THE Patient Advocate Pharmacy, helping injured workers around the country access their prescription medications with ease. As a specialized workers’ compensation home delivery pharmacy, we collaborate with the legal, medical, and insurance communities to help injured workers return to a productive life. At IWP we believe in our service, but it’s the people who make it a great place to work. We value our employees and strive for a culture of teambuilding, open mindedness, and fun. If that sounds like something you’d like to be part of, we’d love to hear from you! Your compensation will include a competitive salary, generous benefits, and opportunities for growth and development.

     

    IWP is an Equal Opportunity Employer.  IWP does not discriminate on the basis of race, creed, color, religion, national origin, sex, sexual orientation, gender identity, age, physical or mental disability, or any other basis covered by appropriate law.  All employment decisions are made on the basis of qualifications, merit, and business need. IWP is committed to providing reasonable accommodations for qualified individuals with physical and mental disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at humanresources@IWPharmacy.com   We will make a determination on your request for reasonable accommodation on a case-by-case basis.

  • 12 Days Ago

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Director, HCP Marketing
  • Fresenius Medical Care
  • Lawrence, MA FULL_TIME
  • Position SummaryFresenius Medical Care (FME) is seeking a talented marketing leader to join our Home Therapies Marketing Team under Care Enablement. The Healthcare Professional (HCP) Marketing Directo...
  • 3 Days Ago

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Director Revenue Marketing
  • Aras Corporation
  • Andover, MA FULL_TIME
  • RoleAs leader of the North America Revenue Marketing Team, you will define and manage regional marketing strategy in collaboration with sales leadership, and corporate marketing leadership. You will b...
  • 1 Month Ago

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Sales rep
  • Vector Marketing
  • North Andover, MA FULL_TIME
  • Our company that has been around for over 40 years, is looking to fill part-time sales positions, with an option to work more. Flexible work - set your own schedule. Request a virtual interview today,...
  • 22 Days Ago

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Sales representative
  • Vector Marketing
  • North Andover, MA FULL_TIME
  • Vector Marketing is now interviewing for part-time sales positions. Basic responsibilities include meeting with customers, selling our Cutco products, and placing any orders. Reps are paid $24.00 base...
  • 1 Month Ago

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Summer Sales Intern 2024
  • Aruza Marketing LLC
  • Lawrence, MA INTERN
  • The Aruza Marketing Internship provides individuals the opportunity to learn vital skills in sales, persuasion, work ethic, and professional communication. Upon completion of the internship you will b...
  • 23 Days Ago

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0 Marketing Director jobs found in Methuen, MA area

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Omnichannel Marketing (Director - Senior Director)
  • Karuna Therapeutics
  • Boston, MA
  • Position: Omnichannel Marketing (Director - Senior Director) Position Summary Karuna is seeking an experienced and motiv...
  • 3/27/2024 12:00:00 AM

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Long Term Customer Care Marketing Director
  • Manulife and John Hancock
  • Boston, MA
  • We are a leading financial services provider committed to making decisions easier and lives better for our customers and...
  • 3/27/2024 12:00:00 AM

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Retail & Online Marketing Director (North America)
  • Jabra
  • Lowell, MA
  • **ORGANIZATIONAL PLACEMENT / REFERENCE CRITERIA** As Director of North America Retail & Online Marketing you will join G...
  • 3/27/2024 12:00:00 AM

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Marketing Manager
  • USA Ninja Challenge
  • Concord, NH
  • Marketing Manager USA Ninja Challenge is seeking a highly motivated and results-oriented Marketing Manager to join our g...
  • 3/27/2024 12:00:00 AM

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Senior Marketing Manager
  • EF Education First
  • Cambridge, MA
  • EF Educational Tours (ET) and Explore America (EA), divisions of EF Education First, are seeking a driven, collaborative...
  • 3/27/2024 12:00:00 AM

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Marketing Manager
  • A-Line Staffing Solutions
  • Boston, MA
  • Job Description Job Description Title: Senior Marketing Manager – Healthcare Delivery In-Store Experiences Pay Rate: $40...
  • 3/27/2024 12:00:00 AM

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Associate Marketing Director
  • DivcoWest
  • Cambridge, MA
  • Associate Director, Marketing JOB DESCRIPTION Company Background Founded in 1993, DivcoWest, a DivCore Capital company, ...
  • 3/25/2024 12:00:00 AM

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Senior Marketing Manager
  • Marchon Partners
  • Boston, MA
  • THE ROLE This is a newly created role within the Global Investment Marketing team will support overall business growth o...
  • 3/25/2024 12:00:00 AM

Methuen /mɛˈθuːɛn/ is a statutory city and an Atlantic resort town in Essex County, Massachusetts, United States. The population was 47,255 at the 2010 census. Methuen lies along the northwestern edge of Essex County, just east of Middlesex County and just south of Rockingham County, New Hampshire. The irregularly-shaped town is bordered by Haverhill to the northeast, North Andover to the east, Lawrence and Andover to the south, Dracut (Middlesex County) to the west, Pelham, New Hampshire (Hillsborough County) to the northwest, and Salem, New Hampshire (Rockingham County) to the north. Meth...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Director jobs
$200,313 to $267,192
Methuen, Massachusetts area prices
were up 1.6% from a year ago

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