Marketing Director jobs in Lynn, MA

ABOUT THE COMPANY

Compound Growth Marketing (CGM) is a marketing consultancy designed to help growing companies scale to $100 M in revenue by building sustainable demand generation systems. 

CGM develops strategy and implementation plans that help clients grow by analyzing & optimizing three key areas:  Deal Volume, Deal Process, and Actionable Insights.  Improvements in each of the areas compound on one another - leading to sustainable growth.  The outcome is a personalized Predictable Demand System™ that is tailored to each client’s resources, ambitions, and unique brand. The purpose of our Predictable Demand System™ is to generate new opportunities, put them through a repeatable system for qualifying and closing deals, then gather the insights to inform strategic decisions as you continue to invest in your vision for growth.  We have a track record of driving measurable results and best-in-class multi channel marketing solutions.

ABOUT THE ROLE

We are looking for someone with experience in developing and implementing the strategy for paid acquisition channels to drive revenue for B2B companies. Our team is very passionate and invested in driving revenue growth for our clients! We bring a unique perspective to our work because we provide a comprehensive solution that includes strategy, execution, revenue marketing, marketing, operations and full funnel reporting for our clients!

RESPONSIBILITIES

• Lead and deliver strategic workshops with client executive teams.  
• Lead, manage, and motivate account team members.
• Build and establish client relationships by acting as the lead day-to-day contact for client communication, running client meetings, statuses, and presentations.
• Serve as a leader within our account teams- managing engagements across multiple functions (ex. Holding team members accountable to client deliverables and deadlines, communicating strategic discussions, and partnering with the team members to drive the overall strategy and results) 
• Provide strategy and recommendations for multichannel marketing (including paid and organic channels) to drive demand. 
• Collaborate with clients to gather data, insights and business knowledge to develop the overall demand generation strategy.
• Providing ongoing industry best practices and strategic recommendations, and insights to drive incremental growth.  
• Identify and communicate optimizations for the overall strategy and marketing plan.
• Develop and establish a comprehensive set of Key Performance Indicators (KPIs) and benchmarks. 
• Develop & present Quarterly Business Review (QBR) and other reporting for the client leadership team. 
• Develop, implement a project roadmap, and collaborate with the internal team to execute the plan- bringing the strategy to life. 
• Own the success of the performance against the KPIs and benchmarks, and the client’s growth and satisfaction with our team.. 
• Establish strong working relationships with the internal and client team. 
• Provide actionable insights and recommendations by analyzing the performance reports in partnership with the implementation team/analyst.
• Respond to ad-hoc requests and inquiries from the client team.