Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Job Type: Full-Time
Objective
Responsible to build and grow census and quality mix by developing the market and providing prospective patients and/or responsible parties with appropriate information and assistance to choosing the nursing center.
Principal Responsibilities
Regularly and customarily spends majority of his/her time engaged in growing admissions.
Maintains a thorough knowledge of the centers products, services, capabilities and physician relations
Takes active role in morning Kick-Off Meeting
Meets weekly with Administrator/department heads to discuss marketing issues
Meets regularly with nursing to discuss clinical service levels
Evaluates center physical environment through weekly rounds and discusses with Administrator
Maintains an educated understanding of all payer sources and their impact on revenue.
Other duties, responsibilities and activities may change or assigned at any time with or without notice.
Qualifications
Bachelor’s Degree in marketing, health care or related business field preferred.
Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.
Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals and case managers).
Evidence of a local referral network from which to develop referrals.
Professional image in both appearance and behavior, exhibiting high self-confidence, enthusiasm, assertiveness and a desire to succeed.
Must be a team player and have the ability to establish working relationships both internally and externally.
Experience with local community groups preferred.
Presents professional image through appearance, behavior and speech.
OPCO Skilled Management provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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