Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
We’re looking for a highly skilled marketing director to help us expand our user base and promote our brand new platform. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding and digital advertising. This person must be able to lead a team of writers, designers, and content creators to interact with our target audiences. The role also requires a use of various mediums such as social media, blog, and email marketing to create effective campaigns that increase traffic and sign ups.
Responsibilities include: