Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
POSITION SUMMARY:
The Director of Marketing & Communication is a senior level position on a Financial Advisor / Private Wealth Advisor team. This industry professional plays a vital role in supporting the team’s growth and overall business development goals through various branding, advertising, and marketing activities. This role is responsible for the development and implementation of an integrated marketing plan and digital strategy for the Financial Advisor / Private Wealth Advisor team. This plan includes all written, visual, and digital communications and materials to promote the strengths, capabilities, and services available to existing and prospective clients. The Director of Marketing & Communication is an integral member of the team and is also responsible for increasing the visibility of Morgan Stanley’s various programs, events, and initiatives to clients.
DUTIES and RESPONSIBILITIES:
Marketing & Digital Strategy:
Communication Management:
EDUCATION, EXPERIENCE, KNOWLEDGE and SKILLS:
Education and/or Experience
Knowledge/Skills
Reports to:
Use of Title:
Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.
It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
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