Marketing Director jobs in Boston, MA

Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director of Marketing
  • Massachusetts Marketing Partnership
  • Boston, MA FULL_TIME
  • About the Organization:

    The mission of the Massachusetts Office of Travel & Tourism (MOTT) is to promote Massachusetts as a leisure and business travel destination for domestic and international markets and to contribute to the growth of the Commonwealth’s economy.

    The Massachusetts Office of Travel & Tourism is committed to creating and sustaining a work culture that is welcoming, inclusive, and mutually respectful to all its employees regardless of race, color, age, creed, religion, national origin, ethnicity, sex, gender identity or expression, sexual orientation, genetic information, veteran or disability status. We strive to reflect diversity in all facets and levels of our agency. The Massachusetts Office of Travel & Tourism values inclusiveness and diversity within their employee and management teams. Within our community we strive to create and maintain working and learning environments that are inclusive, equitable, and welcoming.

    The Massachusetts Office of Travel & Tourism is committed to ensuring a diverse and inclusive workplace where all employees feel respected, valued, and empowered to maximize their skills and talents to serve our citizens.

    About the Role:

    The Director of Marketing will develop, manage, and evaluate domestic and international tourism industry marketing programs to increase travel and tourism to Massachusetts. These programs will include managing the group tour, meetings and events, corporate and cruise market segments.

    The Director of Marketing is expected to have a holistic view of the Massachusetts tourism industry and be able to incorporate industry segments in the marketing of the state to different audience segments. The position will work collaboratively with the MOTT team and regional tourism council partners to ensure a clear communications and marketing strategy is executed to increase annual travel and tourism to Massachusetts.

    Duties and Responsibilites: (these duties are a general summary and not all inclusive):

    • Work with the Executive Director to develop and execute an annual marketing plan that incorporates and prioritizes destination marketing strategies that engage different tourism industry segments including group tour, meetings and events, corporate, and cruise.
    • Prepare for and attend industry trade shows to promote year-round travel to Massachusetts; develop itineraries, profile sheets, and displays as appropriate; conduct follow up and lead generation for partners from all shows.
    • Work collaboratively with the MOTT team to identify marketing opportunities and develop statewide initiatives that will increase travel and tourism to Massachusetts.
    • Collaborate with the Director of Research to understand industry trends and make recommendations to be more strategic in destination marketing efforts.

    Preferred Knowledge, Skills, and Experience:

    • Bachelor’s degree or equivalent.
    • 5 years of destination marketing experience.
    • Knowledge of the travel and tourism industry.
    • Ability to effectively manage multiple projects and competing deadlines.
    • Excellent attention to detail and organizational skills, along with excellent interpersonal, verbal, and written communication skills.
    • Ability to travel for trade shows.
    • Knowledge of Microsoft suite platforms (Word, Excel, PowerPoint, Outlook).

    All applicants should attach a cover letter and resume to their online submission for this position.


    Qualifications

    MINIMUM ENTRANCE REQUIREMENTS:

    Applicants must have at least (A) five (5) years of full-time or, equivalent part-time, professional, professional internship, administrative, supervisory, or managerial experience in business administration, business management, public administration, public management, clinical administration or clinical management or (B) any equivalent combination of the required experience and substitutions below.

    Substitutions:

    I. A certificate in a relevant or related field may be substituted for one (1) year of the required experience.

    II. A Bachelor's degree in a related field may be substituted for two (2) years of the required experience.

    III. A Graduate degree in a related field may be substituted for three (3) years of the required experience.

    IV. A Doctorate degree in a related field may be substituted for four (4) years of the required experience.

    Comprehensive Benefits

    When you embark on a career with the Commonwealth, you are offered an outstanding suite of employee benefits that add to the overall value of your compensation package. We take pride in providing a work experience that supports you, your loved ones, and your future.

    Want the specifics? Explore our Employee Benefits and Rewards!


    An Equal Opportunity / Affirmative Action Employer. Females, minorities, veterans, and persons with disabilities are strongly encouraged to apply.

    The Commonwealth is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law. Research suggests that qualified women, Black, Indigenous, and Persons of Color (BIPOC) may self-select out of opportunities if they don't meet 100% of the job requirements. We encourage individuals who believe they have the skills necessary to thrive to apply for this role.

    Official Title: Administrator V
    Primary Location: United States-Massachusetts-Boston-1 Ashburton Place
    Job: Administrative Services
    Agency: Massachusetts Marketing Partnership
    Schedule: Full-time
    Shift: Day
    Job Posting: Jan 25, 2024, 3:12:42 PM
    Number of Openings: 1
    Salary: 81,826.77 - 90,000.00 Yearly
    If you have Diversity, Affirmative Action or Equal Employment Opportunity questions or need a Reasonable Accommodation, please contact Diversity Officer / ADA Coordinator: Tiana Rossi / Itixa Goyal - 6177883610
    Bargaining Unit: M99-Managers (EXE)
    Confidential: No
    Potentially Eligible for a Hybrid Work Schedule: Yes
  • 2 Days Ago

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Associate Director, Marketing Analytics
  • Advantage Sales & Marketing LLC dba Advantage Solutions
  • Boston, MA FULL_TIME
  • Summary Associate Director, Marketing Analytics AMP is searching for an experienced marketing mind to join our growing Analytics team. Aspiring candidates should have a passion for the power of data, ...
  • 15 Days Ago

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Director of Special Events
  • Massachusetts Marketing Partnership
  • Boston, MA FULL_TIME
  • About the Organization: The mission of the Massachusetts Office of Travel & Tourism (MOTT) is to promote Massachusetts as a leisure and business travel destination for domestic and international marke...
  • 2 Days Ago

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Director / Managing Director, Business Development - West
  • Boston Energy Trading and Marketing Company
  • Boston, MA FULL_TIME
  • Boston Energy Trading and Marketing (BETM) is a wholly-owned subsidiary of Mitsubishi Corporation, a global integrated business enterprise that develops and operates businesses across virtually every ...
  • 1 Month Ago

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Director of Marketing
  • RTB & Associates
  • Boston, MA FULL_TIME
  • Director of Marketing (AI / Life Sciences) CapeStart, Inc Overview CapeStart helps companies scale their AI and GenAI innovation with a focus on Life Sciences . CapeStart delivers end-to-end AI soluti...
  • 20 Days Ago

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Director of Marketing
  • Affiliated Engineers, Inc.
  • Boston, MA OTHER
  • Overview Affiliated Engineers, Inc. (AEI) is a leading, multidisciplinary consulting engineering firm and collaborative community of over 800 employees who plan, design, and deliver high-performance, ...
  • 21 Days Ago

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0 Marketing Director jobs found in Boston, MA area

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Partner Marketing Manager
  • Epsilon
  • Boston, MA
  • Job Description As a Partner Marketing Manager at Epsilon, you will play a pivotal role in supporting the growth and suc...
  • 3/28/2024 12:00:00 AM

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Omnichannel Marketing (Director - Senior Director)
  • Karuna Therapeutics
  • Boston, MA
  • Position: Omnichannel Marketing (Director - Senior Director) Position Summary Karuna is seeking an experienced and motiv...
  • 3/27/2024 12:00:00 AM

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Long Term Customer Care Marketing Director
  • Manulife and John Hancock
  • Boston, MA
  • We are a leading financial services provider committed to making decisions easier and lives better for our customers and...
  • 3/27/2024 12:00:00 AM

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Retail & Online Marketing Director (North America)
  • Jabra
  • Lowell, MA
  • **ORGANIZATIONAL PLACEMENT / REFERENCE CRITERIA** As Director of North America Retail & Online Marketing you will join G...
  • 3/27/2024 12:00:00 AM

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Senior Marketing Manager
  • EF Education First
  • Cambridge, MA
  • EF Educational Tours (ET) and Explore America (EA), divisions of EF Education First, are seeking a driven, collaborative...
  • 3/27/2024 12:00:00 AM

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Marketing Manager
  • A-Line Staffing Solutions
  • Boston, MA
  • Job Description Job Description Title: Senior Marketing Manager – Healthcare Delivery In-Store Experiences Pay Rate: $40...
  • 3/27/2024 12:00:00 AM

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Associate Marketing Director
  • DivcoWest
  • Cambridge, MA
  • Associate Director, Marketing JOB DESCRIPTION Company Background Founded in 1993, DivcoWest, a DivCore Capital company, ...
  • 3/25/2024 12:00:00 AM

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Senior Marketing Manager
  • Marchon Partners
  • Boston, MA
  • THE ROLE This is a newly created role within the Global Investment Marketing team will support overall business growth o...
  • 3/25/2024 12:00:00 AM

Boston has an area of 89.63 square miles (232.1 km2)—48.4 square miles (125.4 km2) (54%) of land and 41.2 square miles (106.7 km2) (46%) of water. The city's official elevation, as measured at Logan International Airport, is 19 ft (5.8 m) above sea level. The highest point in Boston is Bellevue Hill at 330 feet (100 m) above sea level, and the lowest point is at sea level. Situated onshore of the Atlantic Ocean, Boston is the only state capital in the contiguous United States with an oceanic shoreline. Boston is surrounded by the "Greater Boston" region and is contiguously bordered by the citi...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Director jobs
$211,323 to $281,877
Boston, Massachusetts area prices
were up 2.5% from a year ago

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