Marketing Director jobs in Bend, OR

Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

Recently Added Marketing Director jobs

C
Director Marketing/Public Relations
  • Central Oregon Community College
  • Bend, OR FULL_TIME

  • Position Details

    Position Information

    Position Title
    Director Marketing/Public Relations

    Classification Title
    Administrator

    Position Number
    B189PD

    Grade Level
    Director

    Starting Wage/Salary
    $105,000 - $135,000 plus exceptional benefits

    Close Date
    05/19/2024

    Position Type/Employee Class
    Administrative

    Faculty Status
    Not applicable

    FTE
    1.0

    Contract Months
    12.0

    Overtime Eligible
    Exempt

    Location
    Bend

    Hybrid Remote Work Eligible?
    No

    Exceptional COCC Benefits Summary

    TO VIEW BENEFITS & PERKS

    Primary Purpose
    The Director of Marketing and Public Relations is responsible for providing senior-level planning, management, and evaluation of strategic marketing, communications, public relations, and media relations activities to increase the level of positive awareness of Central Oregon Community College (COCC) and to meaningfully contribute towards sustaining and growing enrollment at the College. The Director of Marketing and Public Relations understands the interconnectedness of the College’s communications, public relations, media and marketing campaigns, and executes the implementation of each to advance COCC’s visibility and overall mission.

    Essential Duties and Responsibilities
    Leadership
    • Provide senior-level communications counsel and training to the President, Board of Directors, faculty and staff.
    • Serve as primary spokesperson and Public Information Officer (PIO) for COCC with internal and external stakeholders.
    • Provide leadership and build strong relationships with COCC administrators, faculty and staff to assess, guide and strengthen the capacity of all departments that will lead to a long-term and sustainable communications and marketing infrastructure.
    • Serve as the College’s Campus Advocacy Coordinator, coordinating elected official outreach campaigns, voter outreach and engagement, and student/faculty/community partner voices to support local, state, and national legislative priorities and relationships in close consultation with the College President, Board of Directors, senior leadership, and the Oregon Community College Association (OCCA).
    • Be an active and engaged community member with high-visibility and represent COCC at various community events and with key partners.
    • Advise, guide and deploy crisis communications during college emergencies, or other instances where the timely dissemination of critical information is necessary.
    • Lead or serve on crisis-time/critical subcommittees and work groups, especially those with potential to impact public relations and brand reputation.
    • Oversee marketing and external-facing communications for both credit and non-credit Instructional programs.
    • Lead and manage marketing and public relation staff, developing these individuals in their positions and providing supervision, discipline, and evaluation.
    • Develop and manage department’s annual budget.
    • Participate in College Board of Directors’ meetings as PIO, managing media, public comment, and hybrid meeting technologies as necessary.


    Communications Planning and Management
    • Develop and implement the College’s external and internal communications plans that include a broad range of communications components, platforms, and modalities for all stakeholder groups.
    • Facilitate the development and expansion of campus resources for implementation of the COCC brand, including providing editorial, graphic, digital, and multimedia support.
    • Oversee “cocc.edu” as the College’s website owner and implement a strategic web plan, in collaboration with information technology department, and oversee the management of operational practices and systems for college websites and social media accounts under COCC’s web portfolio.
    • Provide and oversee standards for and development of copy/speech writing, presentation development, including editing and proofreading support, to the president, administrators, and the Board of Directors.
    • Create and maintain annual editorial and social media editorial calendars to strategically inform communication priorities across all channels.

    Media and Marketing
    • Understand the nuances of today’s media landscape and maintain positive relationships with local, state, and national media partners.
    • Provide direction for identifying media targets and prioritize their relative importance to COCC.
    • Manage “newsroom” functions and production of regular reports that measure and analyze all media/social media coverage.
    • Leverage earned and sponsored media coverage strategically.
    • Work with the entire campus community to solicit, develop, and place contributed articles, editorials and other key media awareness pieces.
    • Create, execute, and evaluate annual strategic marketing and paid advertising plan, as well as consult on and support paid advertising opportunities for specific departments and programs within the College.
    • Lead the creation and production of professional quality marketing materials (including print, electronic and video) and oversee plan to ensure wide distribution of all.

    Advancement
    • Understand and prioritize the intersectional value of aligning internal and external communications and storytelling to advance the College’s mission.
    • Work closely with COCC Foundation staff to ensure philanthropic activities and programs align with best practices in marketing, publications, media, social media and other communications.
    • Provide annual strategic direction and input for Advancement goal-setting, budget planning and project management.

    Department Specific

    Knowledge, Skills, and Abilities
    Individuals must possess these knowledge, skills and abilities or be able to explain and demonstrate that the individual can perform the duties and responsibilities of the job, with or without reasonable accommodation, using some other combination of skills and abilities. The individual is expected to follow College work rules and policies.
    • Knowledge and experience with senior-level leadership in a media or public relations management position, with demonstrated experience in an environment with a broad range of constituents and stakeholders, such as the media, donors, students, employees, public officials and the broader public.
    • Ability to develop and execute strategic written media/public relations and communications plans with implementation strategies, metrics, timelines and budgets, while simultaneously managing day-to-day communication needs.
    • Strong working knowledge of media relations best practices, strategies, systems and techniques for obtaining positive news coverage, strategically positioning an organization while enhancing its reputation and awareness level.
    • Demonstrated working knowledge of digital/social media platforms and demonstrated ability to effectively apply them to strategic digital marketing, communications, and media relations.
    • Skilled at strategic thinking and planning with a strong track record of positioning organizations to achieve tangible outcomes in a highly competitive marketing and communications environment.
    • Outstanding oral and written communications and interpersonal skills, along with advanced copywriting, editing and proofreading skills.
    • Proven record of accomplishment in responding to adverse publicity and critical feedback quickly and effectively.
    • Entrepreneurial, innovative and proactive. Able to define new strategies with emerging technologies and markets within tight parameters and budgets.

    Ergonomic Requirements
    Regular office hours are established between 8 am – 5 pm during the workweek. A flexible work schedule, including nights and weekends, may be necessary due to the nature of the responsibilities.
    Incumbent must be able to function effectively indoors in an office environment engaged in work of primarily a sedentary nature. Requires the ability to work at a workstation for extended periods. Requires to write, read written materials and computer screens, and ability to use telephonic conversations. Occasional lifting up to 25lbs. All individuals are required to perform essential functions with or without reasonable accommodation.

    Minimum Requirements
    Education
    • Bachelor’s degree in communications, marketing, public relations, journalism, business or related field.

    Experience
    • Minimum seven (7 ) years in the field of public relations, media, marketing or communications with five (5) years in a management/leadership role.
    • Minimum three (3) years of supervisory experience.
    License:
    • Oregon Driver’s license required, or ability to obtain in a reasonable time frame.

    Equivalency Statement
    The College recognizes the value of skills and knowledge gained outside of formal higher education and paid employment. Applicants who do not meet minimum qualifications but present other qualifications or experience equivalent to those required will be considered and are encouraged to apply. To qualify under equivalency, applicants must indicate how they qualify under equivalency by responding to the supplemental question presented during the application process.

    Preferred Qualifications
    Education
    • Master’s degree in communications, marketing, public relations, journalism, business or related field.

    Experience
    • Experience in a higher education setting.

    EEO Statement
    The goal of Central Oregon Community College is to provide an atmosphere that encourages our faculty, staff and students to realize their full potential. In support of this goal, it is the policy of Central Oregon Community College that there will be no discrimination or harassment on the basis of age, disability, sex, marital status, national origin, ethnicity, color, race, religion, sexual orientation, gender identity, genetic information, citizenship status, veteran or military status, pregnancy or any other classes protected under federal and state statutes in any education program, activities or employment. Persons with questions about this statement should contact Human Resources at 541.383.7216 or the Vice President for Student Affairs at 541.383.7211.

    This policy covers nondiscrimination in both employment and access to educational opportunities. When brought to the attention of the appropriate parties, any such actions will be promptly and equitably responded to according to the process outlined in general procedures sections N-1, N-2, or N-3.

    In support of COCC’s EEO statement, bilingual fluency in English and Spanish is considered a plus, along with experience working in a diverse multicultural setting.

  • 14 Days Ago
Apply this Job
V
Weekly pay
  • Vector Marketing
  • Bend, OR FULL_TIME
  • Experience is not necessary because our training is designed to help people do well immediately - as long as someone is willing to learn, they can be successful. We provide flexible schedules for anyo...
  • 2 Months Ago
Apply this Job
M
Marketing coordinator
  • Mediabistro
  • Cottage Grove, OR FULL_TIME
  • Pacific Yurts Marketing Coordinator Hybrid - Eugene, OR Preferred) Do you thrive in a fast-paced environment and enjoy wearing many hats? Are you organized, detail-oriented, and creative? If so, we wa...
  • Just Posted
Apply this Job
W
Marketing coordinator
  • Wyndham Destinations
  • Redmond, OR FULL_TIME
  • We Put the World on Vacation At Travel Leisure Co., our mission is simple : to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritavil...
  • 12 Days Ago
Apply this Job
W
Marketing coordinator
  • Wyndham Destinations
  • Redmond, OR FULL_TIME
  • We Put the World on Vacation At Travel Leisure Co., our mission is simple : to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritavil...
  • 12 Days Ago
Apply this Job
W
Marketing coordinator
  • Wyndham Destinations
  • Bend, OR FULL_TIME
  • We Put the World on Vacation At Travel Leisure Co., our mission is simple : to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritavil...
  • 14 Days Ago
Apply this Job
View All Marketing Director Jobs
Salary Company Skills How To Become Job Openings
Filters

Clear All
Filter Jobs By Location
  • Filter Jobs by companies
  • More
Salary Company Skills How To Become Job Openings

0 Marketing Director jobs found in Bend, OR area

M
Automotive Tools Sales - Full Training - Franchise Owner
  • Mac Tools
  • Redmond, OR
  • Build a Great Career and a Quality Life with Mac Tools. Investing in your own business is a big decision, but Mac Tools ...
  • 5/10/2024 12:00:00 AM
Apply this job
B
Seasonal Merchandiser
  • Bigfoot Beverages
  • Bend, OR
  • Job Details Job Location Bigfoot Beverages Bend - Bend, OR Position Type Seasonal Salary Range $23.12 Hourly Job Shift D...
  • 5/10/2024 12:00:00 AM
Apply this job
F
Environmental Services Director
  • Frontier Management
  • Bend, OR
  • Are you looking for a new best friend, card-game companion, or gardening guru? Then consider working with one of our lig...
  • 5/10/2024 12:00:00 AM
Apply this job
S
SAS in Whole Foods Market Part Time Retail Merchandiser
  • SAS Retail Services
  • Bend, OR
  • Hey detail-oriented person! We handle product movement at retail. We display it, we move it, we track it; making sure st...
  • 5/10/2024 12:00:00 AM
Apply this job
P
Office Manager
  • Pridestaff
  • Bend, OR
  • Job Description Job Description Bend, OR PrideStaff, a staffing firm in Central Oregon is seeking an Office Manager for ...
  • 5/9/2024 12:00:00 AM
Apply this job
A
Leasing Consultant, Lease-Up
  • Affinity Living Communities
  • Bend, OR
  • Who We Are: Axis Residential is a forward-thinking, property management organization, part of Inland Group - a verticall...
  • 5/9/2024 12:00:00 AM
Apply this job
M
Outside Sales Distributor - Franchise Opportunity
  • Mac Tools
  • Redmond, OR
  • Build a Great Career and a Quality Life with Mac Tools. Investing in your own business is a big decision, but Mac Tools ...
  • 5/6/2024 12:00:00 AM
Apply this job
M
Franchise Owner - Automotive Tools Sales
  • Mac Tools
  • Redmond, OR
  • Build a Great Career and a Quality Life with Mac Tools. Investing in your own business is a big decision, but Mac Tools ...
  • 5/6/2024 12:00:00 AM
Apply this job
View All Marketing Director Jobs

About Bend, Oregon

Bend sits on the boundary of the Eastern Cascades Slopes and Foothills, a Level III ecoregion designated by the United States Environmental Protection Agency (EPA) in the U.S. states of Oregon, Washington, and California, and the Deschutes River Valley, a Level IV ecoregion within the Blue Mountains Level III ecoregion. The Deschutes River runs though Bend, where it is dammed to form Mirror Pond. Bend's elevation is 3,623 feet (1,104 m). According to the United States Census Bureau, the city has a total area of 33.27 square miles (86.17 km2), of which, 33.01 square miles (85.50 km2) is land ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Director jobs
$186,457 to $248,708
Bend, Oregon area prices
were up 2.5% from a year ago
View detail

What does a Marketing Director do?

Marketing Director in Atlanta, GA
In order to drive traffic to a site, Internet marketing directors manage advertising elements like Pay-per-Click and Google AdWords.
December 29, 2019
Here's a look at the typical marketing director job description and salary projections.
January 10, 2020
Marketing Director in Riverside, CA
The industry where you are pursuing a position as a director also matters.
December 27, 2019
Marketing Director in Winston Salem, NC
Marketing comes up with an exciting new strategy based on cutting-edge research, but the sales team refuses to support it because it views the it as yet another unrealistic plan based on hypothetical concepts without real-world applications, which may hurt commissions.
December 14, 2019