Marketing Director jobs in Barnstable, MA

The Marketing and Communications Director is responsible for all marketing and communication efforts, including developing and implementing marketing strategies across all communication channels, ensuring brand alignment, overseeing all marketing content, developing and executing annual marketing fundraising and student enrollment campaigns, disseminating messaging via email, website, social media channels, etc., monitoring performance of marketing efforts and analyzing results, and identifying opportunities to increase student enrollment growth and drive community and fundraising engagement.  The ideal candidate will have non-profit marketing and social media experience, as well as be a team player who is extremely creative, organized, personable, and forward-thinking.

Additionally, the Marketing and Communications Director is committed to Atlantis Charter School Board of Trustee’s policies regarding equity, human rights and cross cultural understanding and reports to the Executive Director or his/her designee.       

Atlantis Charter School is committed to recruiting, employing, training, promoting and compensating a diverse team. We will honor and celebrate your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

TITLE: Marketing and Communications Director

QUALIFICATIONS:   

• Bachelors degree in Marketing, Communications and/or related field or equivalent is required. Masters degree preferred.
• 1-5 years of equivalent job related experience in marketing preferred.
• Previous experience working for a non-profit organization preferred.
• Forward thinker, results oriented, organized self-starter able to manage multiple priorities
• Outstanding track record of strong communication, presentation, analytic and strategic capabilities
• Ability to be flexible and adapt to changing work priorities, schedules, and needs
• High level of proficiency in using various technology and computer programs required.
• Experience with publishing, design and video creation software required.
• Demonstrated success working independently and as a team.
• Strong communication skills, both written and spoken.
• Proven success building collaborative partnerships and ability to maintain effective working relationships.

REPORTS TO: Executive Director

SUPERVISION:None

ROLES AND RESPONSIBILITIES:

While actual roles and responsibilities will vary depending on individual circumstances, the Marketing and Communications Director will generally be required to perform some or all of the following tasks. Note that this list in not all-inclusive and that the administrator may also assign other tasks he/she deems appropriate.

Marketing

1. Partner with the Executive Director to develop strategy and operational plans for an aligned, integrated approach to marketing and communication activities to position Atlantis Charter School as a top K-12 school choice for families in the Fall River area.
2. Draft overall marketing budget, as well as, individual event and campaign budgets, and manage budgets and related vendors to ensure responsible spending.
3. Build strong relationships with internal stakeholders, including but limited to; Information Technology, Family Resource and Community Center, Career Academy, K-12 District Leader, Athletics, Guidance Counselors, Summer Camp Coordinator, Human Resources, Finance, Upper School and Lower School Principals and other department leaders to develop well integrated marketing materials and communication strategies and to continuously update strategy based on the organizations changing needs and direction.
4. Lead strategic marketing efforts to attract new students and retain existing students.
5. In partnership with the Executive Director, develop crisis management strategies and assist in executing communications.
6. Create an overall strategic communications calendar and gather content from departments to execute communication strategy accordingly.
7. In conjunction with the Executive Director, develop collateral for annual giving/fundraising campaign and other donor-outreach campaigns throughout the year
8. Develop consistent marketing and branding communications and ensure efforts are consistent throughout the school
9. Conceptualize and draft radio scripts and potential TV and/or social media video advertisements.
10. Create, design and execute high-level event and general collateral (i.e. billboards, commercials, student enrollment materials, fundraising, etc.)
11. Create, design, draft content for marketing emails to be sent through email database.
12. Draft content for any other major marketing-related communications.
13. Ensure accuracy, professionalism, and adherence to school standards (e.g. style, logos, colors, etc.) for all school communication and marketing (both internal and external).
14. Maintain updates to the school website ensuring content on website is current and accurate.  Obtain information from departments regularly while making updates to website content.
15. Oversee creation of all branded items (merchandise for sports, student and employment recruitment, general school initiatives, etc.)
16. Oversee all print publications and content, including the school’s newsletter.
17. Manage relationships with all marketing related vendors and consultants (e.g. website developers, graphic designers, videographers, photographers, etc.) and continuously assesses quality and return on investment of each vendor.
18. Manage relationships with media personnel and advise the Executive Director on media coverage, where appropriate.
19. Track and oversee domain registration and renewals.

Social Media

1. Partner with the Executive Director to develop an overall social media strategic plan (Facebook, Instagram, LinkedIn, etc.) and execute plan.
2. Regularly analyze social media trends and continue social media education (including taking professional development courses) to make sure content is relevant and effective
3. Monitor social media activity and comments to ensure content is appropriate.
4. Report any harassing behavior from families or staff to appropriate administrator.

Special Projects/Other

1. Remain current in emerging technologies and recommend tools to best support the schools marketing and communication efforts and efficacy.
2. Assists with special projects, as necessary.

Additional Requirements

1. Performs other duties as assigned.
2. Attends meetings, as necessary.

Cultural Standards

1. Establishes and maintains cooperative and effective working relationships with all members of school community to carry out responsibilities.
2. Interacts professionally with a diverse range of constituents.
3. Maintains an attendance record that meets or exceeds an acceptable standard as defined by ACS policy.
4. Takes responsibility and accountability for assigned tasks, projects, and duties while maintaining a professional manner.
5. Makes efficient use of time by organizing and prioritizing work efficiently.
6. Presents a professional appearance by adhering to ACS dress code.
7. Is actively engaged in job/career growth by attending inservice programs, professional development, educational courses and seminars.
8. Actively listens and responds in a respectful non-confrontational manner to the opinions of others.
9. Fosters positive attitude in the workplace.
10. Maintains and respects strict confidentiality of any sensitive information related to Atlantis Charter School, its faculty, staff and students.

EVALUATION

An annual performance evaluation of the Marketing and Communications Director will be conducted by the Executive Director or his/her designee. 

TERMS OF EMPLOYMENT

Follows 12-month schedule.  Salary as negotiated per offer of employment.

WORK ENVIRONMENT

Ability to walk, sit and stand for long periods.  Regularly uses computer keyboard, requiring eye-hand coordination and finger dexterity.  Will need to attend related school events in the evening and weekends