Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Now is the time to join us!
At Virgin Pulse we value and celebrate diversity and we are committed to creating an inclusive environment for all employees. We believe in creating teams made up of individuals with various backgrounds, experiences, and perspectives. Why? Because diversity inspires innovation, collaboration, and challenges us to produce better solutions. But more than this, diversity is our strength, and a catalyst in our ability to #changelivesforgood.
Who are you?
The Director of Marketing Analytics and Automation will be responsible for driving data-driven marketing strategies while leveraging automation technologies to optimize marketing operations. This position requires a strong background in marketing analytics, a deep understanding of automation tools, and the ability to align data-driven insights with operational efficiency.
In this role you will wear many hats, but your knowledge will be essential in the following:
The Director of Marketing Operations has responsibility to supervise:
• Marketing Manager (direct report)• Senior Specialist (direct report)• Marketing Coordinator (team member)• Marketing Coordinator (team member)
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
What you bring to the Virgin Pulse team
In order to represent the best of what we have to offer you come to us with a multitude of positive attributes including:
You also take pride in offering the following Core Skills, Competencies, and Characteristics:
No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!
Why work at Virgin Pulse?
We believe a career should provide competitive pay and benefits, a collaborative and supportive culture and cutting-edge technology and services. Virgin Pulse is an equal opportunity organization and is committed to diversity, inclusion, equity and social justice. To that end, we make a particular effort to recruit candidates from minoritized backgrounds to apply for open positions.
In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $132,000-$165,000. Note that salary may vary based on location, skills, and experience. This position is eligible for target bonus as well as health, dental, vision, mental health and other benefits.
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