Marketing Coordinator jobs in Towson, MD

iFrog Marketing Solutions is looking for our next star Account Coordinator!

iFrog Company Overview

We started in a dealership, realized we were really good at what we did, then took the leap to make it formal in 2015 by forming iFrog Digital Marketing. Fast forward to 2023. Now, as iFrog Marketing Solutions, we've learned much and continue to evolve our portfolio and solution offerings for our partners. We pride ourselves on being Born in a Dealership® and continue to use our knowledge and learnings in the automotive space across our automotive and non-automotive partners. We pride ourselves on superior service and delivering results while having fun.

A successful candidate will possess these soft skills:

• Will - Controls thoughts and actions to achieve the desired outcome.
• Drive - Has a strong desire or need to get something done.
• Adaptability - Has and maintains the ability to move or adjust quickly and easily.
• Passion - Displays an intensity for marketing and positive partner relations.
• Coachability - Takes criticism and feedback well and takes steps to improve.
• Commitment - Demonstrates commitment to meeting demands and goals and is reliable about timeliness.
• Leadership Skills - Inspires confidence in team members and leads by example.
• Ability to Delegate - Trusts teammates to complete their assigned work and knows how to delegate when appropriate.  
• Solution-Oriented - Knows how to read partner interactions and spot and correct problems before they jeopardize the relationship with the partner.
• Listens Before Speaking - Listens to partners and teammates before suggesting answers or jumping to conclusions before fully understanding the problem.  
• Communication Skills - Communicates effectively and professionally to teammates, customers, partners, and management. 
• Planning and organizing - Sets priorities and defines actions, time, and resources needed to achieve predefined goals.
• Positivity - Demonstrates positive behavior and communication (written and verbal) with partners and team members.

As an Account Coordinator, you will work alongside the Performance Team to ensure the proper execution of partner campaigns and projects with a focus on interdepartmental communication. The Account Coordinator will also have the opportunity to work with other departments within the organization as needed for both team assistance and learning experience.

Essential Functions:

1. Conduct regular partner website and social media sweeps to ensure accuracy and make timely corrections for any identified visual or functional issues.

2. Upload, link, and remove monthly website banners and special landing pages between sales events.

3. Upload new social cover images on the first day of the new sales event.

4. Upload evergreen website banners and other assets between sales events.

5. Upload and link service coupons.

6. Proof landing pages from Content Team and audit social posts from the Social Media Team when applicable.

7. Update social media cover photos as needed.

8. Attend and contribute where applicable to all meetings related to the Performance Team.

9. Conduct mystery shops and competitive discovery for partners.

10. The ability to work on a hybrid 3 2 office/work-from-home model (5 days at the office for the initial 90 days).

11. All other duties as assigned by iFrog Management.

Additional Responsibilities:

1. Develop a working knowledge of brand compliance.

2. Ensure new campaigns are launched on time. Communicate with the Account Manager when the campaign is at risk of missing the deadline.

3. Ensure paid media campaigns have the appropriate UTMs provided by the Media Team. This is a quality-assurance function as assigned by the Account Manager.

4. Acquire desired audience lists from partner CRM when deploying marketing emails. The segmentation will be defined by the Account Manager.

5. Verify email recipients in BriteVerify.

Required Education & Experience:

1. Minimum of High School Diploma or GED Equivalent.

2. Ability to provide outstanding external and internal customer service. 

3. Motivated, goal-oriented, and persistent.

4. Strong verbal and written communication skills.

5. Strong organizational skills and attention to detail.

6. Strong time management skills with a proven ability to meet deadlines.

Preferred Education & Experience:

1. Associate’s or Bachelor’s degree in Marketing, Communications, Public Relations, English, Business, or a related field.

2. Familiarity with Facebook, Google, and other major social media platforms.

3. Familiarity with CRM software and task management systems.

4. Working knowledge of the automotive industry.

5. Recent Google Analytics certification(s).

6. Proficient with Google Suite.

7. Proficient with macOS.

Additional Information:

• iFrog Marketing Solutions is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status