Marketing Communications Specialist coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Being a Marketing Communications Specialist creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Additionally, Marketing Communications Specialist tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. The Marketing Communications Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Marketing Communications Specialist typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
Purpose of Position
The Global Communication and Marketing Specialist (GCMS) collaborates with all WKU Global units to establish and implement customer-focused market-driven global communication strategies. The GCMS will help shape the campus and public positive perceptions of WKU's international student and global learning recruitment, activities, and engagement. The GMCS will determine the market-appropriate modality, including various social media, e-communications, print, advertising and public relations tactics. Effective communication to non-US audiences, including non-English speakers is essential to the success of WKU Global. The GCMS reports to the Director of Global Learning Admissions and Recruitment.
Primary Duties and Responsibilities
The Global Communication and Marketing Specialist collaborates closely with WKU Global leadership and units to develop and implement a responsive, customer-orientated marketing and communications plan. The GCMS will keep WKU Global communications persistent, responsive, and sensitive to WKU's target markets both local and global. The GCMS will track and evaluate messaging effectiveness and modify messages, modalities, and systems to effectively communicate with students and stakeholders.
Customer and Stakeholder Communications
Customer Service and Stakeholder Support
Web, Publications, E-comms Development
Knowledge and Skills Considered Essential for Success
Salary Range: $39,100 - $45,000
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